{"id":12237,"date":"2024-09-20T02:59:48","date_gmt":"2024-09-20T02:59:48","guid":{"rendered":"https:\/\/www.swisslearning.com\/?p=12237"},"modified":"2024-09-20T03:02:40","modified_gmt":"2024-09-20T03:02:40","slug":"the-impact-of-artificial-intelligence-ai-on-marketing","status":"publish","type":"post","link":"https:\/\/stage.swisslearning.com\/zh\/news\/the-impact-of-artificial-intelligence-ai-on-marketing\/","title":{"rendered":"\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\u5bf9\u8425\u9500\u7684\u5f71\u54cd"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-stanislas-helou\"><br>\u9a6c\u514b\u00b7\u5e03\u91cc\u987f\u00b7\u743c\u65af<\/h2>\n\n\n\n<p>\u683c\u91cc\u6602\u9ad8\u7b49\u6559\u80b2\u5b66\u9662\u987e\u95ee\u8bb2\u5e08<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>\u4eba\u5de5\u667a\u80fd (AI) \u5c06\u5982\u4f55\u5f71\u54cd\u8425\u9500\u7684\u672a\u6765\uff1f\u8fd9\u5bf9\u8be5\u884c\u4e1a\u7684\u5c31\u4e1a\u673a\u4f1a\u610f\u5473\u7740\u4ec0\u4e48\uff1f\u6211\u4eec\u5411\u683c\u91cc\u6602\u5b66\u751f\u6559\u6388\u4e13\u4e1a\u8425\u9500\u8bfe\u7a0b\u7684\u6559\u5458 Mark Britton Jones 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class=\"wp-image-81962\"\/><figcaption class=\"wp-element-caption\">\u8457\u540d\u7684\u8425\u9500\u20187P\u2019\u539f\u5219\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u5bf9\u4e8e\u90a3\u4e9b\u4e0d\u719f\u6089\u8425\u9500\u7684\u4eba\u6765\u8bf4\uff0c\u8425\u9500\u901a\u5e38\u53ea\u80fd\u901a\u8fc7\u4fc3\u9500\u7684\u68f1\u955c\u6765\u770b\u5f85\u2014\u2014\u5e7f\u544a\u3001\u5185\u5bb9\u521b\u4f5c\u3001\u4fc3\u9500\u7b49\u7b49\u3002\u8fd9\u4e9b\u90fd\u662f\u975e\u5e38\u660e\u663e\u7684\u65b9\u9762\uff1b\u4f46\u5b9e\u9645\u4e0a\uff0c\u8425\u9500\u662f\u4e00\u95e8\u6781\u5176\u591a\u6837\u5316\u7684\u5b66\u79d1\u3002\u8425\u9500\u7684\u8bb8\u591a\u4e0d\u540c\u65b9\u9762\u90fd\u53ef\u4ee5\u901a\u8fc7\u4eba\u5de5\u667a\u80fd\u6280\u672f\u652f\u6301\u548c\u589e\u5f3a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" 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\u5e73\u53f0\u6765\u5236\u4f5c\u8425\u9500\u5185\u5bb9\u3002\u867d\u7136\u8fd9\u4e9b\u7cfb\u7edf\u4ecd\u6709\u5c40\u9650\u6027\uff0c\u4f46\u6211\u786e\u5b9e\u8ba4\u4e3a\uff0c\u5bf9\u4e8e\u53ef\u80fd\u4e0d\u5177\u5907\u5185\u90e8\u80fd\u529b\u7684\u5c0f\u578b\u4f01\u4e1a\uff08\u4f8b\u5982\u72ec\u7acb\u7684\u7cbe\u54c1\u9152\u5e97\uff09\uff0c\u4f7f\u7528\u751f\u6210\u5f0f AI 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.glion.edu\/wp-content\/uploads\/2024\/09\/AI-body-image-correct-spec-scaled.jpg\" alt=\"\" class=\"wp-image-82460\"\/><figcaption class=\"wp-element-caption\">\u5b83\u5c31\u5728\u4f60\u7684\u6307\u5c16\u3002<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-leveraging-ai-in-marketing\">\u5728\u8425\u9500\u4e2d\u5229\u7528\u4eba\u5de5\u667a\u80fd\u7684\u597d\u5904<\/h2>\n\n\n\n<p>\u8425\u9500 7P 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7P \u4e2d\u7684\u53e6\u4e00\u4e2a\u3002\u5728\u8fd9\u4e9b\u884c\u4e1a\u4e2d\uff0c\u9762\u5bf9\u9762\u7684\u5143\u7d20\u610f\u5473\u7740\u91cd\u70b9\u4ecd\u5c06\u653e\u5728\u5176\u4ed6\u66f4\u4eba\u6027\u5316\u7684\u6280\u80fd\u4e0a\uff1a\u60c5\u5546\u3001\u6587\u5316\u667a\u529b\u7b49\u7b49\u3002\u5728\u65e5\u5e38\u5ba2\u6237\u4e92\u52a8\u65b9\u9762\uff0c\u8fd9\u4e9b\u56e0\u7d20\u7684\u5f71\u54cd\u8fdc\u5927\u4e8e\u4eba\u5de5\u667a\u80fd\u3002<\/p>\n\n\n\n<p>\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u4e3a\u9152\u5e97\u7ecf\u8425\u8005\u63d0\u4f9b\u652f\u6301\uff0c\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u5173\u4e8e\u5ba2\u6237\u7684\u6709\u7528\u4e14\u53ef\u64cd\u4f5c\u7684\u4fe1\u606f\u3002\u8c6a\u534e\u9152\u5e97\u9886\u57df\u7684\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u662f\u591a\u5207\u65af\u7279\u96c6\u56e2 (Dorchester Collection)\uff0c\u8be5\u96c6\u56e2\u90e8\u7f72\u4e86\u4e00\u4e2a\u673a\u5668\u5b66\u4e60\u4eba\u5de5\u667a\u80fd\u5e73\u53f0\u6765\u5206\u6790\u5ba2\u6237\u8bc4\u8bba\uff0c\u968f\u540e\u5229\u7528\u5176\u53d1\u73b0\u7684\u4fe1\u606f\u6295\u8d44\u5176\u65e9\u9910\u4ea7\u54c1\uff0c\u56e0\u4e3a\u8fd9\u662f\u5ba2\u4eba\u6700\u559c\u6b22\u7684\u4e00\u9910\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e00\u70b9\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u5728\u9152\u5e97\u4e1a\u4e2d\uff0c\u5ba2\u4eba\u4f53\u9a8c\u4e0e\u8425\u9500\u5bc6\u4e0d\u53ef\u5206\uff0c\u56e0\u4e3a\u6211\u4eec\u7ed9\u987e\u5ba2\u7559\u4e0b\u7684\u5370\u8c61\u5bf9\u4e8e\u6211\u4eec\u54c1\u724c\u7684\u5065\u5eb7\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u4f7f\u9152\u5e97\u4e1a\u53d7\u76ca\u7684\u53e6\u4e00\u4e2a\u9886\u57df\u662f\u5c06\u9152\u5e97\u8fd0\u8425\u4e2d\u91cd\u590d\u3001\u7410\u788e\u7684\u4efb\u52a1\u81ea\u52a8\u5316\u3002\u8fd9\u4e0d\u4ec5\u53ef\u4ee5\u6d88\u9664\u67d0\u4e9b\u9152\u5e97\u5c97\u4f4d\u7684\u7e41\u91cd\u5de5\u4f5c\uff0c\u8fd8\u53ef\u4ee5\u663e\u8457\u63d0\u5347\u6574\u4f53\u5ba2\u6237\u4f53\u9a8c\uff0c\u8ba9\u5458\u5de5\u6709\u66f4\u591a\u7684\u65f6\u95f4\u4e0e\u5ba2\u4eba\u4e92\u52a8\u3002\u4ece\u62db\u8058\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u8fd9\u610f\u5473\u7740\u9152\u5e97\u53ef\u4ee5\u51cf\u5c11\u5bf9\u6d41\u7a0b\u5bfc\u5411\u6280\u80fd\u7684\u5173\u6ce8\uff0c\u800c\u66f4\u591a\u5730\u5173\u6ce8\u5177\u6709\u771f\u6b63\u201c\u4eba\u9645\u4ea4\u5f80\u6280\u80fd\u201d\u7684\u4e2a\u4eba\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.glion.edu\/wp-content\/uploads\/2024\/09\/Mark-Jones-quote-image.jpg\" alt=\"\" class=\"wp-image-82461\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-always-strive-to-find-a-balance\">\u5ba2\u4e32\u660e\u661f<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c\u5728\u9152\u5e97\u4e1a\u4e2d\uff0c\u987e\u5ba2\u4f53\u9a8c\u4e0e\u8425\u9500\u5bc6\u4e0d\u53ef\u5206\uff0c\u56e0\u4e3a\u6211\u4eec\u7ed9\u987e\u5ba2\u7559\u4e0b\u7684\u5370\u8c61\u5bf9\u54c1\u724c\u7684\u5065\u5eb7\u81f3\u5173\u91cd\u8981\u3002\u201dMark Britton Jones<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges-of-using-ai-in-marketing\">\u4eba\u5de5\u667a\u80fd\u5728\u8425\u9500\u4e2d\u7684\u6311\u6218<\/h2>\n\n\n\n<p>\u9664\u4e86\u6211\u5df2\u7ecf\u63d0\u5230\u7684\u6570\u636e\u5b89\u5168\u65b9\u9762\u4e4b\u5916\uff0c\u4eba\u5de5\u667a\u80fd\u5728\u8425\u9500\u4e2d\u9762\u4e34\u7684\u53e6\u4e00\u4e2a\u6311\u6218\uff08\u53ef\u5e94\u7528\u4e8e\u6574\u4e2a\u6570\u5b57\u8425\u9500\u9886\u57df\uff09\u662f\u5728\u91cd\u65b0\u5b9a\u4f4d\u65b9\u9762\u3002<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u4e00\u79cd\u8425\u9500\u5de5\u5177\uff0c\u8fd9\u4ecd\u7136\u662f\u4e00\u79cd\u751f\u786c\u7684\u5de5\u5177\u3002\u6211\u76f8\u4fe1\u9605\u8bfb\u8fd9\u7bc7\u6587\u7ae0\u7684\u6bcf\u4e2a\u4eba\u90fd\u7ecf\u5386\u8fc7\u8fd9\u6837\u7684\u73b0\u8c61\uff1a\u8bbf\u95ee\u96f6\u552e\u7f51\u7ad9\u540e\uff0c\u8be5\u7f51\u7ad9\u4f3c\u4e4e\u4f1a\u901a\u8fc7\u7a0b\u5e8f\u5316\u5e7f\u544a\u5728\u4e92\u8054\u7f51\u4e0a\u8ddf\u8e2a\u4ed6\u4eec\u3002\u8fd9\u53ef\u80fd\u4f1a\u8ba9\u4eba\u975e\u5e38\u53cd\u611f\uff0c\u6211\u8ba4\u4e3a\u516c\u53f8\u9700\u8981\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u4ee5\u907f\u514d\u758f\u8fdc\u6d88\u8d39\u8005\u3002\u7b97\u6cd5\u9700\u8981\u53d8\u5f97\u66f4\u667a\u80fd\u3001\u66f4\u76f4\u89c2\uff0c\u8fd9\u6837\u5b83\u4eec\u624d\u80fd\u771f\u6b63\u4e3a\u6d88\u8d39\u8005\u521b\u9020\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u5bf9\u6211\u6765\u8bf4\uff0c\u53e6\u4e00\u4e2a\u6311\u6218\u66f4\u591a\u7684\u662f\u9053\u5fb7\u65b9\u9762\u7684\u3002\u5b83\u4e0e\u4ef7\u683c\u7684\u201cP\u201d\u6709\u5173\uff0c\u7279\u522b\u662f\u57fa\u4e8e\u6d88\u8d39\u8005\u5bf9\u5728\u7ebf\u65c5\u884c\u793e (OTA) 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7Ps \u2013 Olivier Le Moal\/Getty<br>AI \u6309\u94ae\/\u56fe\u8868 \u2013 Vithun Khamsong\/Getty<br>\u4eba\u5de5\u667a\u80fd\u773c\u955c\u53cd\u5c04 \u2013 Maria Korneeva\/Getty<\/p>","protected":false},"excerpt":{"rendered":"<p>Mark Britton Jones Consultant Lecturer, Glion Institute of Higher Education How will artificial intelligence (AI) affect the future of marketing? And what does this mean for career opportunities in the profession? We asked faculty member Mark Britton Jones, who delivers a specialized marketing course to Glion students, for some answers\u2026 Speak to any experienced marketer [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12238,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-12237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The impact of artificial intelligence (AI) on marketing<\/title>\n<meta name=\"description\" content=\"The impact of artificial intelligence (AI) on marketing\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta 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