{"id":12775,"date":"2025-05-07T10:01:12","date_gmt":"2025-05-07T10:01:12","guid":{"rendered":"https:\/\/www.swisslearning.com\/?p=12775"},"modified":"2025-05-07T10:01:14","modified_gmt":"2025-05-07T10:01:14","slug":"what-is-customer-experience-management","status":"publish","type":"post","link":"https:\/\/stage.swisslearning.com\/hi\/news\/what-is-customer-experience-management\/","title":{"rendered":"\u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u0915\u094d\u092f\u093e \u0939\u0948?"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<p><em>\u0907\u0938 \u092e\u0947\u0902<\/em>&nbsp;\u0932\u0947\u0916<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lesroches.edu\/blog\/customer-experience-management\/#comparing-cxm-crm-and-cem\">\u0938\u0940\u090f\u0915\u094d\u0938\u090f\u092e, \u0938\u0940\u0906\u0930\u090f\u092e \u0914\u0930 \u0938\u0940\u0908\u090f\u092e \u0915\u0940 \u0924\u0941\u0932\u0928\u093e<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lesroches.edu\/blog\/customer-experience-management\/#the-significance-of-customer-experience-management-in-hospitality\">\u0906\u0924\u093f\u0925\u094d\u092f \u092e\u0947\u0902 \u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u0915\u093e \u092e\u0939\u0924\u094d\u0935<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lesroches.edu\/blog\/customer-experience-management\/#challenges-in-implementing-effective-cxm-in-hospitality\">\u0906\u0924\u093f\u0925\u094d\u092f \u092e\u0947\u0902 \u092a\u094d\u0930\u092d\u093e\u0935\u0940 CXM \u0915\u093e\u0930\u094d\u092f\u093e\u0928\u094d\u0935\u092f\u0928 \u0915\u0940 \u091a\u0941\u0928\u094c\u0924\u093f\u092f\u093e\u0901<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lesroches.edu\/blog\/customer-experience-management\/#practical-examples-of-cxm-in-hospitality-management\">\u0906\u0924\u093f\u0925\u094d\u092f \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u092e\u0947\u0902 CXM \u0915\u0947 \u0935\u094d\u092f\u093e\u0935\u0939\u093e\u0930\u093f\u0915 \u0909\u0926\u093e\u0939\u0930\u0923<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u0947 \u0935\u093f\u092d\u093f\u0928\u094d\u0928 \u092a\u0939\u0932\u0941\u0913\u0902 \u0915\u093e \u0935\u0930\u094d\u0923\u0928 \u0915\u0930\u0928\u0947 \u0935\u093e\u0932\u0947 \u0907\u0924\u0928\u0947 \u0938\u093e\u0930\u0947 \u0938\u0902\u0915\u094d\u0937\u093f\u092a\u094d\u0924\u093e\u0915\u094d\u0937\u0930\u094b\u0902 \u0914\u0930 \u0938\u0902\u0915\u094d\u0937\u093f\u092a\u094d\u0924\u093e\u0915\u094d\u0937\u0930\u094b\u0902 \u0915\u0947 \u0938\u093e\u0925, \u092f\u0939 \u091c\u093e\u0928\u0928\u093e \u0915\u0920\u093f\u0928 \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948 \u0915\u093f \u0915\u094c\u0928 \u0938\u093e \u0915\u094d\u092f\u093e \u0939\u0948\u0964 \u0910\u0938\u093e \u0939\u0940 \u090f\u0915 \u0938\u0902\u0915\u094d\u0937\u093f\u092a\u094d\u0924\u093e\u0915\u094d\u0937\u0930 \u0939\u0948 CXM (\u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u092a\u094d\u0930\u092c\u0902\u0927\u0928), \u091c\u094b \u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f \u0914\u0930 \u0935\u092b\u093c\u093e\u0926\u093e\u0930\u0940 \u092e\u0947\u0902 \u0938\u0941\u0927\u093e\u0930 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0917\u094d\u0930\u093e\u0939\u0915 \u0915\u0947 \u0938\u093e\u0925 \u0915\u0902\u092a\u0928\u0940 \u0915\u0947 \u0938\u092d\u0940 \u0907\u0902\u091f\u0930\u0948\u0915\u094d\u0936\u0928 \u0915\u0940 \u0926\u0947\u0916\u0930\u0947\u0916 \u0914\u0930 \u0905\u0928\u0941\u0915\u0942\u0932\u0928 \u0915\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e \u0939\u0948\u0964 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0935\u093f\u0915\u093e\u0938 \u0915\u094b \u0906\u0917\u0947 \u092c\u0922\u093c\u093e\u0928\u0947 \u092e\u0947\u0902 CXM \u0915\u0940 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u092d\u0942\u092e\u093f\u0915\u093e \u0915\u094b \u0924\u0947\u091c\u0940 \u0938\u0947 \u092a\u0939\u091a\u093e\u0928 \u0930\u0939\u0947 \u0939\u0948\u0902\u0964<\/p>\n\n\n\n<p>\u0935\u0948\u0936\u094d\u0935\u093f\u0915 \u0938\u0940\u090f\u0915\u094d\u0938\u090f\u092e \u092c\u093e\u091c\u093e\u0930, \u091c\u093f\u0938\u0915\u093e \u092e\u0942\u0932\u094d\u092f 2023 \u092e\u0947\u0902 $14.0 \u092c\u093f\u0932\u093f\u092f\u0928 \u0939\u094b\u0917\u093e, \u0915\u0947 \u092e\u091c\u092c\u0942\u0924 \u091a\u0915\u094d\u0930\u0935\u0943\u0926\u094d\u0927\u093f \u0935\u093e\u0930\u094d\u0937\u093f\u0915 \u0935\u0943\u0926\u094d\u0927\u093f \u0926\u0930 (\u0938\u0940\u090f\u091c\u0940\u0906\u0930) \u0938\u0947 \u0935\u093f\u0938\u094d\u0924\u093e\u0930 \u0939\u094b\u0928\u0947 \u0915\u093e \u0905\u0928\u0941\u092e\u093e\u0928 \u0939\u0948\u0964<a href=\"https:\/\/www.globaldata.com\/store\/report\/customer-experience-management-market-analysis\/\">&nbsp;2023 \u0938\u0947 2030 \u0924\u0915 15.4%<\/a>\u092f\u0939 \u0924\u0940\u0935\u094d\u0930 \u0935\u0943\u0926\u094d\u0927\u093f \u0926\u0930\u094d\u0936\u093e\u0924\u0940 \u0939\u0948 \u0915\u093f \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u0947 \u0932\u093f\u090f \u0917\u094d\u0930\u093e\u0939\u0915 \u0907\u0902\u091f\u0930\u0948\u0915\u094d\u0936\u0928 \u0915\u094b \u0938\u092e\u091d\u0928\u093e \u0914\u0930 \u0938\u0941\u0927\u093e\u0930\u0928\u093e \u0915\u093f\u0924\u0928\u093e \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948\u0964 \u0926\u093e\u0902\u0935 \u090a\u0902\u091a\u0947 \u0939\u0948\u0902: $1 \u092c\u093f\u0932\u093f\u092f\u0928 \u0915\u0947 \u0935\u093e\u0930\u094d\u0937\u093f\u0915 \u0930\u093e\u091c\u0938\u094d\u0935 \u0935\u093e\u0932\u0940 \u0915\u0902\u092a\u0928\u093f\u092f\u093e\u0902 \u0905\u0928\u0941\u092e\u093e\u0928 \u0932\u0917\u093e \u0938\u0915\u0924\u0940 \u0939\u0948\u0902<a href=\"https:\/\/inmoment.com\/blog\/customer-experience-quotes\/\">&nbsp;\u092e\u093e\u0924\u094d\u0930 \u0924\u0940\u0928 \u0935\u0930\u094d\u0937\u094b\u0902 \u0915\u0947 \u092d\u0940\u0924\u0930 $700 \u092e\u093f\u0932\u093f\u092f\u0928 \u0915\u0940 \u0914\u0938\u0924 \u0935\u0943\u0926\u094d\u0927\u093f<\/a>&nbsp;\u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u092e\u0947\u0902 \u0928\u093f\u0935\u0947\u0936 \u0915\u0930\u0928\u0947 \u0915\u093e \u092a\u094d\u0930\u092f\u093e\u0938\u0964<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"comparing-cxm-crm-and-cem\">\u0938\u0940\u090f\u0915\u094d\u0938\u090f\u092e, \u0938\u0940\u0906\u0930\u090f\u092e \u0914\u0930 \u0938\u0940\u0908\u090f\u092e \u0915\u0940 \u0924\u0941\u0932\u0928\u093e<\/h2>\n\n\n\n<p>\u092f\u0926\u093f \u0906\u092a \u0915\u093f\u0938\u0940 \u0935\u0930\u093f\u0937\u094d\u0920 \u092a\u0926 \u0915\u0947 \u0932\u093f\u090f \u0905\u0927\u094d\u092f\u092f\u0928 \u092f\u093e \u092a\u094d\u0930\u0936\u093f\u0915\u094d\u0937\u0923 \u0932\u0947 \u0930\u0939\u0947 \u0939\u0948\u0902, \u0924\u094b \u0938\u093e\u092e\u093e\u0928\u094d\u092f \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0936\u092c\u094d\u0926\u094b\u0902 \u0915\u0947 \u092c\u0940\u091a \u0905\u0902\u0924\u0930 \u0915\u094b \u0938\u092e\u091d\u0928\u093e \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948\u0964 CXM, \u0917\u094d\u0930\u093e\u0939\u0915 \u0938\u0902\u092c\u0902\u0927 \u092a\u094d\u0930\u092c\u0902\u0927\u0928 (CRM) \u0914\u0930 \u0917\u094d\u0930\u093e\u0939\u0915 \u091c\u0941\u0921\u093c\u093e\u0935 \u092a\u094d\u0930\u092c\u0902\u0927\u0928 (CEM) \u0938\u092d\u0940 \u0935\u094d\u092f\u0935\u0938\u093e\u092f\u094b\u0902 \u0915\u0947 \u0905\u092a\u0928\u0947 \u0917\u094d\u0930\u093e\u0939\u0915 \u0906\u0927\u093e\u0930 \u0915\u0947 \u0938\u093e\u0925 \u092c\u093e\u0924\u091a\u0940\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0924\u0930\u0940\u0915\u0947 \u0915\u094b \u0906\u0915\u093e\u0930 \u0926\u0947\u0928\u0947 \u092e\u0947\u0902 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948\u0902\u0964 \u0939\u093e\u0932\u093e\u0901\u0915\u093f \u0935\u0947 \u0906\u092a\u0938 \u092e\u0947\u0902 \u091c\u0941\u0921\u093c\u0947 \u0939\u0941\u090f \u0939\u0948\u0902, \u0932\u0947\u0915\u093f\u0928 \u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u0915\u093e \u090f\u0915 \u0905\u0932\u0917 \u092b\u093c\u094b\u0915\u0938 \u0914\u0930 \u0909\u0926\u094d\u0926\u0947\u0936\u094d\u092f\u094b\u0902 \u0915\u093e \u0938\u0947\u091f \u0939\u0948\u0964 CXM, CRM \u0914\u0930 CEM \u0915\u0947 \u092c\u0940\u091a \u0905\u0902\u0924\u0930 \u0914\u0930 \u092a\u0942\u0930\u0915\u0924\u093e \u0915\u094b \u0938\u092e\u091d\u0928\u093e \u090f\u0915 \u0938\u0941\u0938\u0902\u0917\u0924 \u0917\u094d\u0930\u093e\u0939\u0915 \u0930\u0923\u0928\u0940\u0924\u093f \u0924\u0948\u092f\u093e\u0930 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948\u0964<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"customer-experience-management-cxm\">\u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u092a\u094d\u0930\u092c\u0902\u0927\u0928 (\u0938\u0940\u090f\u0915\u094d\u0938\u090f\u092e)<\/h3>\n\n\n\n<p>CXM \u090f\u0915 \u0935\u094d\u092f\u093e\u092a\u0915 \u0930\u0923\u0928\u0940\u0924\u093f \u0939\u0948 \u091c\u094b \u0915\u093f\u0938\u0940 \u0915\u0902\u092a\u0928\u0940 \u0915\u0947 \u0938\u093e\u0925 \u0938\u092d\u0940 \u091f\u091a\u092a\u0949\u0907\u0902\u091f \u0914\u0930 \u0907\u0902\u091f\u0930\u0948\u0915\u094d\u0936\u0928 \u092e\u0947\u0902 \u0917\u094d\u0930\u093e\u0939\u0915 \u0915\u0940 \u0938\u0902\u092a\u0942\u0930\u094d\u0923 \u092f\u093e\u0924\u094d\u0930\u093e \u0915\u094b \u092a\u094d\u0930\u092c\u0902\u0927\u093f\u0924 \u0915\u0930\u0928\u0947 \u0914\u0930 \u0938\u0941\u0927\u093e\u0930\u0928\u0947 \u092a\u0930 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0939\u0948\u0964 CXM \u0915\u0940 \u0915\u0941\u091b \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0935\u093f\u0936\u0947\u0937\u0924\u093e\u090f\u0902 \u0939\u0948\u0902:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0938\u092e\u0917\u094d\u0930 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923:<\/strong>\u00a0\u092c\u094d\u0930\u093e\u0902\u0921 \u0915\u0947 \u0938\u093e\u0925 \u0938\u0902\u092a\u0942\u0930\u094d\u0923 \u0917\u094d\u0930\u093e\u0939\u0915 \u092f\u093e\u0924\u094d\u0930\u093e \u0915\u094b \u0915\u0935\u0930 \u0915\u0930\u0924\u093e \u0939\u0948 \u0914\u0930 \u0936\u0941\u0930\u0942 \u0938\u0947 \u0905\u0902\u0924 \u0924\u0915 \u090f\u0915 \u0938\u0939\u091c \u0914\u0930 \u0938\u0915\u093e\u0930\u093e\u0924\u094d\u092e\u0915 \u0905\u0928\u0941\u092d\u0935 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0928\u0947 \u0915\u093e \u0932\u0915\u094d\u0937\u094d\u092f \u0930\u0916\u0924\u093e \u0939\u0948<\/li>\n\n\n\n<li><strong>\u0917\u094d\u0930\u093e\u0939\u0915 \u0915\u0947\u0928\u094d\u0926\u094d\u0930\u093f\u0924:<\/strong>\u00a0\u0905\u0928\u0941\u092d\u0935\u094b\u0902 \u0915\u094b \u0905\u0928\u0941\u0915\u0942\u0932\u093f\u0924 \u0915\u0930\u0928\u0947 \u0914\u0930 \u0916\u0941\u0936 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u094b \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0905\u092a\u0947\u0915\u094d\u0937\u093e\u0913\u0902, \u0935\u0930\u0940\u092f\u0924\u093e\u0913\u0902 \u0914\u0930 \u0935\u094d\u092f\u0935\u0939\u093e\u0930\u094b\u0902 \u0915\u094b \u0938\u092e\u091d\u0928\u0947 \u092a\u0930 \u091c\u094b\u0930 \u0926\u0947\u0924\u093e \u0939\u0948<\/li>\n\n\n\n<li><strong>\u0921\u0947\u091f\u093e \u090f\u0915\u0940\u0915\u0930\u0923:<\/strong>\u00a0\u0905\u0902\u0924\u0930\u094d\u0926\u0943\u0937\u094d\u091f\u093f \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u0914\u0930 \u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u0915\u094b \u0932\u0917\u093e\u0924\u093e\u0930 \u092a\u0930\u093f\u0937\u094d\u0915\u0943\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0915\u0908 \u0938\u094d\u0930\u094b\u0924\u094b\u0902 \u0938\u0947 \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0924\u093e \u0939\u0948<\/li>\n\n\n\n<li><strong>\u092a\u0930\u093f\u0923\u093e\u092e-\u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924:\u00a0<\/strong>\u0907\u0938\u0915\u093e \u0909\u0926\u094d\u0926\u0947\u0936\u094d\u092f \u0926\u0940\u0930\u094d\u0918\u0915\u093e\u0932\u093f\u0915 \u0917\u094d\u0930\u093e\u0939\u0915 \u0935\u092b\u093e\u0926\u093e\u0930\u0940, \u0935\u0915\u093e\u0932\u0924 \u0914\u0930 \u0906\u091c\u0940\u0935\u0928 \u092e\u0942\u0932\u094d\u092f \u0915\u094b \u092c\u0922\u093c\u093e\u0935\u093e \u0926\u0947\u0928\u093e \u0939\u0948<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"customer-relationship-management-crm\">\u0917\u094d\u0930\u093e\u0939\u0915 \u0938\u0902\u092c\u0902\u0927 \u092a\u094d\u0930\u092c\u0902\u0927\u0928 (\u0938\u0940\u0906\u0930\u090f\u092e)<\/h3>\n\n\n\n<p>CRM \u090f\u0915 \u0910\u0938\u0940 \u0924\u0915\u0928\u0940\u0915 \u0914\u0930 \u0930\u0923\u0928\u0940\u0924\u093f \u0939\u0948 \u091c\u094b \u0915\u093f\u0938\u0940 \u0915\u0902\u092a\u0928\u0940 \u0915\u0947 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u0947 \u0938\u093e\u0925-\u0938\u093e\u0925 \u0909\u0938\u0915\u0947 \u092e\u094c\u091c\u0942\u0926\u093e \u0917\u094d\u0930\u093e\u0939\u0915 \u0906\u0927\u093e\u0930 \u0915\u0947 \u0938\u093e\u0925 \u092c\u093e\u0924\u091a\u0940\u0924 \u0914\u0930 \u0938\u0902\u092c\u0902\u0927\u094b\u0902 \u0915\u094b \u092a\u094d\u0930\u092c\u0902\u0927\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0939\u0948\u0964 CRM \u0915\u0947 \u092e\u0941\u0916\u094d\u092f \u092a\u0939\u0932\u0942 \u0939\u0948\u0902:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0921\u0947\u091f\u093e\u092c\u0947\u0938 \u092a\u094d\u0930\u092c\u0902\u0927\u0928<\/strong>: \u0917\u094d\u0930\u093e\u0939\u0915 \u091c\u093e\u0928\u0915\u093e\u0930\u0940, \u092c\u093e\u0924\u091a\u0940\u0924 \u0914\u0930 \u092c\u093f\u0915\u094d\u0930\u0940 \u0921\u0947\u091f\u093e \u0915\u094b \u0938\u0902\u0917\u094d\u0930\u0939\u0940\u0924 \u0914\u0930 \u092a\u094d\u0930\u092c\u0902\u0927\u093f\u0924 \u0915\u0930\u0928\u0947 \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948<\/li>\n\n\n\n<li><strong>\u092c\u093f\u0915\u094d\u0930\u0940 \u0914\u0930 \u0935\u093f\u092a\u0923\u0928<\/strong>: \u092e\u0941\u0916\u094d\u092f \u0930\u0942\u092a \u0938\u0947 \u092c\u093f\u0915\u094d\u0930\u0940 \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e\u0913\u0902 \u0915\u094b \u0938\u0941\u0935\u094d\u092f\u0935\u0938\u094d\u0925\u093f\u0924 \u0915\u0930\u0928\u0947, \u0932\u0940\u0921\u094d\u0938 \u0915\u094b \u091f\u094d\u0930\u0948\u0915 \u0915\u0930\u0928\u0947 \u0914\u0930 \u0935\u093f\u092a\u0923\u0928 \u0905\u092d\u093f\u092f\u093e\u0928\u094b\u0902 \u0915\u093e \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0909\u092a\u092f\u094b\u0917 \u0915\u093f\u092f\u093e \u091c\u093e\u0924\u093e \u0939\u0948<\/li>\n\n\n\n<li><strong>\u092a\u0930\u093f\u091a\u093e\u0932\u0928 \u0926\u0915\u094d\u0937\u0924\u093e<\/strong>: \u0938\u092d\u0940 \u0917\u094d\u0930\u093e\u0939\u0915 \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u0915\u094b \u0906\u0938\u093e\u0928\u0940 \u0938\u0947 \u0909\u092a\u0932\u092c\u094d\u0927 \u0915\u0930\u093e\u0915\u0930 \u0935\u094d\u092f\u0935\u0938\u093e\u092f\u094b\u0902 \u0915\u094b \u0917\u094d\u0930\u093e\u0939\u0915 \u0938\u0947\u0935\u093e \u0926\u0915\u094d\u0937\u0924\u093e \u0914\u0930 \u092a\u094d\u0930\u0924\u093f\u0915\u094d\u0930\u093f\u092f\u093e \u0938\u092e\u092f \u092e\u0947\u0902 \u0938\u0941\u0927\u093e\u0930 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0924\u093e \u0939\u0948<\/li>\n\n\n\n<li><strong>\u0910\u0924\u093f\u0939\u093e\u0938\u093f\u0915 \u0921\u0947\u091f\u093e<\/strong>: \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u0935\u093f\u092a\u0923\u0928 \u092a\u094d\u0930\u092f\u093e\u0938\u094b\u0902 \u0915\u094b \u0938\u0915\u094d\u0937\u092e \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092d\u0935\u093f\u0937\u094d\u092f \u0915\u0940 \u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u092a\u0947\u0915\u094d\u0937\u093e\u0913\u0902 \u0914\u0930 \u092e\u093e\u0902\u0917\u094b\u0902 \u0915\u093e \u0905\u0928\u0941\u092e\u093e\u0928 \u0932\u0917\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0917\u0939\u0930\u0940 \u0938\u092e\u091d \u0915\u0947 \u0932\u093f\u090f \u092a\u0941\u0930\u093e\u0928\u0947 \u0921\u0947\u091f\u093e \u0915\u093e \u0932\u093e\u092d \u0909\u0920\u093e\u0924\u093e \u0939\u0948<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"customer-engagement-management-cem\">\u0917\u094d\u0930\u093e\u0939\u0915 \u0938\u0939\u092d\u093e\u0917\u093f\u0924\u093e \u092a\u094d\u0930\u092c\u0902\u0927\u0928 (\u0938\u0940\u0908\u090f\u092e)<\/h3>\n\n\n\n<p>\u0938\u0940\u0908\u090f\u092e \u0915\u093e \u0909\u0926\u094d\u0926\u0947\u0936\u094d\u092f \u092e\u091c\u092c\u0942\u0924, \u0938\u094d\u0925\u093e\u092f\u0940 \u0938\u0902\u092c\u0902\u0927 \u092c\u0928\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u0914\u0930 \u0938\u093e\u0930\u094d\u0925\u0915 \u092c\u093e\u0924\u091a\u0940\u0924 \u0915\u0947 \u092e\u093e\u0927\u094d\u092f\u092e \u0938\u0947 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u094b \u0938\u0915\u094d\u0930\u093f\u092f \u0930\u0942\u092a \u0938\u0947 \u091c\u094b\u0921\u093c\u0928\u093e \u0939\u0948\u0964 \u0907\u0938\u092e\u0947\u0902 \u0928\u093f\u092e\u094d\u0928\u0932\u093f\u0916\u093f\u0924 \u092a\u094d\u0930\u092e\u0941\u0916 \u0924\u0924\u094d\u0935 \u0936\u093e\u092e\u093f\u0932 \u0939\u0948\u0902:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u092c\u093e\u0924\u091a\u0940\u0924 \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924<\/strong>: \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u0947 \u0938\u093e\u0925 \u0938\u0915\u094d\u0930\u093f\u092f \u0926\u094b-\u0924\u0930\u092b\u093c\u093e \u0938\u0902\u091a\u093e\u0930 \u092c\u0928\u093e\u0928\u0947 \u0914\u0930 \u092c\u0928\u093e\u090f \u0930\u0916\u0928\u0947 \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948<\/li>\n\n\n\n<li><strong>\u091c\u0941\u0921\u093c\u093e\u0935 \u091a\u0948\u0928\u0932<\/strong>: \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u094b \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0938\u092e\u092f \u092e\u0947\u0902 \u091c\u094b\u0921\u093c\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0938\u094b\u0936\u0932 \u092e\u0940\u0921\u093f\u092f\u093e, \u0908\u092e\u0947\u0932 \u0914\u0930 \u0907\u0928-\u0910\u092a \u092e\u0948\u0938\u0947\u091c\u093f\u0902\u0917 \u091c\u0948\u0938\u0947 \u0935\u093f\u092d\u093f\u0928\u094d\u0928 \u091a\u0948\u0928\u0932\u094b\u0902 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0947\u0902<\/li>\n\n\n\n<li><strong>\u0917\u094d\u0930\u093e\u0939\u0915 \u0915\u0940 \u092d\u093e\u0917\u0940\u0926\u093e\u0930\u0940<\/strong>: \u0938\u092e\u0941\u0926\u093e\u092f \u0914\u0930 \u0917\u094d\u0930\u093e\u0939\u0915 \u0935\u092b\u093e\u0926\u093e\u0930\u0940 \u0915\u0940 \u092d\u093e\u0935\u0928\u093e \u0915\u093e \u0928\u093f\u0930\u094d\u092e\u093e\u0923 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092a\u094d\u0930\u0924\u093f\u0915\u094d\u0930\u093f\u092f\u093e \u0914\u0930 \u092d\u093e\u0917\u0940\u0926\u093e\u0930\u0940 \u0915\u094b \u092a\u094d\u0930\u094b\u0924\u094d\u0938\u093e\u0939\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948<\/li>\n\n\n\n<li><strong>\u0928\u093f\u091c\u0940\u0915\u0930\u0923<\/strong>: \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u0917\u094d\u0930\u093e\u0939\u0915 \u0935\u0930\u0940\u092f\u0924\u093e\u0913\u0902 \u0914\u0930 \u0935\u094d\u092f\u0935\u0939\u093e\u0930\u094b\u0902 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u0905\u0928\u0941\u0915\u0942\u0932\u093f\u0924 \u0938\u093e\u092e\u0917\u094d\u0930\u0940 \u0914\u0930 \u0911\u092b\u093c\u0930 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u093e \u0939\u0948<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-significance-of-customer-experience-management-in-hospitality\">\u0906\u0924\u093f\u0925\u094d\u092f \u092e\u0947\u0902 \u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u0915\u093e \u092e\u0939\u0924\u094d\u0935<\/h2>\n\n\n\n<p>CXM \u092e\u0947\u0902 \u0910\u0938\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u093e\u0901 \u0914\u0930 \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e\u090f\u0901 \u0936\u093e\u092e\u093f\u0932 \u0939\u0948\u0902 \u091c\u093f\u0928\u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0905\u0924\u093f\u0925\u093f \u0926\u094d\u0935\u093e\u0930\u093e \u0939\u094b\u091f\u0932, \u0930\u093f\u0938\u0949\u0930\u094d\u091f \u092f\u093e \u0905\u0928\u094d\u092f \u0938\u094d\u0925\u0932 \u0915\u0947 \u0938\u093e\u0925 \u0915\u093f\u090f \u091c\u093e\u0928\u0947 \u0935\u093e\u0932\u0947 \u0938\u092d\u0940 \u0907\u0902\u091f\u0930\u0948\u0915\u094d\u0936\u0928 \u0915\u0940 \u0928\u093f\u0917\u0930\u093e\u0928\u0940 \u0914\u0930 \u091f\u094d\u0930\u0948\u0915 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0915\u093f\u092f\u093e \u091c\u093e\u0924\u093e \u0939\u0948, \u091c\u093f\u0938\u0938\u0947 \u092f\u0939 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0939\u094b\u0924\u093e \u0939\u0948 \u0915\u093f \u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u091f\u091a\u092a\u0949\u0907\u0902\u091f \u0938\u092e\u0917\u094d\u0930 \u0905\u0928\u0941\u092d\u0935 \u092e\u0947\u0902 \u0938\u0915\u093e\u0930\u093e\u0924\u094d\u092e\u0915 \u092f\u094b\u0917\u0926\u093e\u0928 \u0926\u0947\u0924\u093e \u0939\u0948\u0964 \u0906\u0924\u093f\u0925\u094d\u092f \u092e\u0947\u0902 \u090f\u0915 \u0905\u091a\u094d\u091b\u0940 \u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u0930\u0923\u0928\u0940\u0924\u093f \u0907\u0924\u0928\u0940 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0915\u094d\u092f\u094b\u0902 \u0939\u0948, \u0907\u0938\u0915\u0947 \u0915\u0908 \u0915\u093e\u0930\u0923 \u0939\u0948\u0902\u0964<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"enhancing-customer-satisfaction-and-loyalty\">\u0917\u094d\u0930\u093e\u0939\u0915 \u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f \u0914\u0930 \u0935\u092b\u093e\u0926\u093e\u0930\u0940 \u092c\u0922\u093c\u093e\u0928\u093e<\/h3>\n\n\n\n<p>\u092e\u0947\u0902&nbsp;<a href=\"https:\/\/lesroches.edu\/hospitality-management\/hotel-industry\/\">\u0905\u0924\u093f\u0925\u094d\u092f \u0909\u0926\u094d\u092f\u094b\u0917<\/a>\u0938\u0915\u093e\u0930\u093e\u0924\u094d\u092e\u0915 \u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f \u0915\u0947 \u0909\u091a\u094d\u091a \u0938\u094d\u0924\u0930 \u0915\u094b \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u0914\u0930 \u0935\u092b\u093c\u093e\u0926\u093e\u0930\u0940 \u092c\u0928\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948\u0902, \u091c\u094b \u0905\u0902\u0924\u093f\u092e \u092a\u0930\u093f\u0923\u093e\u092e \u0915\u0947 \u0932\u093f\u090f \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948\u0902\u0964 \u092a\u094d\u0930\u092d\u093e\u0935\u0940 CXM \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948 \u0915\u093f \u092e\u0947\u0939\u092e\u093e\u0928\u094b\u0902 \u0915\u0940 \u091c\u093c\u0930\u0942\u0930\u0924\u0947\u0902 \u0914\u0930 \u0905\u092a\u0947\u0915\u094d\u0937\u093e\u090f\u0901 \u0932\u0917\u093e\u0924\u093e\u0930 \u092a\u0942\u0930\u0940 \u0939\u094b\u0902 \u092f\u093e \u0909\u0928\u0938\u0947 \u092c\u0922\u093c\u0915\u0930 \u0939\u094b\u0902, \u091c\u093f\u0938\u0938\u0947 \u092c\u093e\u0930-\u092c\u093e\u0930 \u0935\u094d\u092f\u093e\u092a\u093e\u0930 \u0914\u0930 \u0926\u0940\u0930\u094d\u0918\u0915\u093e\u0932\u093f\u0915 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id=\"driving-revenue-growth\">\u0930\u093e\u091c\u0938\u094d\u0935 \u0935\u0943\u0926\u094d\u0927\u093f \u0915\u094b \u092c\u0922\u093c\u093e\u0935\u093e \u0926\u0947\u0928\u093e<\/h3>\n\n\n\n<p>\u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u0938\u0940\u0927\u0947 \u0924\u094c\u0930 \u092a\u0930 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u0947 \u0905\u0902\u0924\u093f\u092e \u092a\u0930\u093f\u0923\u093e\u092e \u0915\u094b \u092a\u094d\u0930\u092d\u093e\u0935\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u091c\u093f\u0928 \u092e\u0947\u0939\u092e\u093e\u0928\u094b\u0902 \u0915\u094b \u0938\u0915\u093e\u0930\u093e\u0924\u094d\u092e\u0915 \u0905\u0928\u0941\u092d\u0935 \u0939\u094b\u0924\u093e \u0939\u0948, \u0909\u0928\u0915\u0947 \u092c\u093e\u0930-\u092c\u093e\u0930 \u0917\u094d\u0930\u093e\u0939\u0915 \u092c\u0928\u0928\u0947 \u0915\u0940 \u0938\u0902\u092d\u093e\u0935\u0928\u093e \u0905\u0927\u093f\u0915 \u0939\u094b\u0924\u0940 \u0939\u0948 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\u0915\u0930\u0924\u093e \u0939\u0948, \u091c\u094b \u092d\u0940\u0921\u093c \u092d\u0930\u0947 \u092c\u093e\u091c\u093c\u093e\u0930 \u092e\u0947\u0902 \u0905\u0932\u0917 \u0926\u093f\u0916\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948\u0964<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gaining-valuable-insights\">\u092c\u0939\u0941\u092e\u0942\u0932\u094d\u092f \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u093e<\/h3>\n\n\n\n<p>CXM \u092e\u0947\u0902 \u0906\u0930\u0915\u094d\u0937\u0923, \u091a\u0947\u0915-\u0907\u0928, \u0938\u0947\u0935\u093e \u0907\u0902\u091f\u0930\u0948\u0915\u094d\u0936\u0928 \u0914\u0930 \u092b\u0940\u0921\u092c\u0948\u0915 \u0938\u0930\u094d\u0935\u0947\u0915\u094d\u0937\u0923 \u091c\u0948\u0938\u0947 \u0935\u093f\u092d\u093f\u0928\u094d\u0928 \u091f\u091a\u092a\u0949\u0907\u0902\u091f \u0938\u0947 \u0921\u0947\u091f\u093e \u090f\u0915\u0924\u094d\u0930 \u0915\u0930\u0928\u093e \u0914\u0930 \u0909\u0938\u0915\u093e \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0930\u0928\u093e \u0936\u093e\u092e\u093f\u0932 \u0939\u0948\u0964 \u092f\u0939 \u0921\u0947\u091f\u093e \u0917\u094d\u0930\u093e\u0939\u0915 \u0935\u094d\u092f\u0935\u0939\u093e\u0930, \u0926\u0930\u094d\u0926 \u092c\u093f\u0902\u0926\u0941\u0913\u0902 \u0914\u0930 \u092d\u093e\u0935\u0928\u093e \u092a\u0948\u091f\u0930\u094d\u0928 \u092e\u0947\u0902 \u092e\u0942\u0932\u094d\u092f\u0935\u093e\u0928 \u0905\u0902\u0924\u0930\u094d\u0926\u0943\u0937\u094d\u091f\u093f \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u0907\u0928 \u0905\u0902\u0924\u0930\u094d\u0926\u0943\u0937\u094d\u091f\u093f \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0915\u0947, \u0906\u0924\u093f\u0925\u094d\u092f \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0938\u0942\u091a\u093f\u0924 \u0928\u093f\u0930\u094d\u0923\u092f \u0932\u0947 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u0905\u092a\u0928\u0940 \u0938\u0947\u0935\u093e\u0913\u0902 \u092e\u0947\u0902 \u0938\u0941\u0927\u093e\u0930 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u0915\u093f\u0938\u0940 \u092d\u0940 \u092e\u0941\u0926\u094d\u0926\u0947 \u0915\u094b \u0938\u0915\u094d\u0930\u093f\u092f \u0930\u0942\u092a \u0938\u0947 \u0938\u0902\u092c\u094b\u0927\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u0905\u0902\u0924\u0924\u0903 \u0938\u092e\u0917\u094d\u0930 \u0905\u0924\u093f\u0925\u093f \u0905\u0928\u0941\u092d\u0935 \u092e\u0947\u0902 \u0938\u0941\u0927\u093e\u0930 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"enhancing-operational-efficiency\">\u092a\u0930\u093f\u091a\u093e\u0932\u0928 \u0926\u0915\u094d\u0937\u0924\u093e \u092e\u0947\u0902 \u0935\u0943\u0926\u094d\u0927\u093f<\/h3>\n\n\n\n<p>\u092a\u094d\u0930\u092d\u093e\u0935\u0940 CXM \u0906\u0924\u093f\u0925\u094d\u092f \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u0947 \u0905\u0924\u093f\u0925\u093f-\u0938\u093e\u092e\u0928\u093e \u0915\u0930\u0928\u0947 \u0935\u093e\u0932\u0947 \u092a\u0939\u0932\u0941\u0913\u0902 \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948 \u0914\u0930 \u0906\u0902\u0924\u0930\u093f\u0915 \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e\u0913\u0902 \u0915\u094b \u0938\u0941\u0935\u094d\u092f\u0935\u0938\u094d\u0925\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u0938\u0902\u092a\u0942\u0930\u094d\u0923 \u0917\u094d\u0930\u093e\u0939\u0915 \u092f\u093e\u0924\u094d\u0930\u093e \u0915\u094b \u0938\u092e\u091d\u0915\u0930, \u0915\u0902\u092a\u0928\u093f\u092f\u093e\u0901 \u0905\u092a\u0928\u0947 \u0938\u0902\u091a\u093e\u0932\u0928 \u092e\u0947\u0902 \u0905\u0915\u094d\u0937\u092e\u0924\u093e\u0913\u0902 \u0914\u0930 \u092c\u093e\u0927\u093e\u0913\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930 \u0938\u0915\u0924\u0940 \u0939\u0948\u0902\u0964 \u0907\u0928\u0915\u093e \u0938\u092e\u093e\u0927\u093e\u0928 \u0915\u0930\u0928\u0947 \u0938\u0947 \u0938\u0947\u0935\u093e \u0935\u093f\u0924\u0930\u0923 \u092e\u0947\u0902 \u0938\u0941\u0927\u093e\u0930 \u0939\u094b\u0924\u093e \u0939\u0948, \u092a\u094d\u0930\u0924\u0940\u0915\u094d\u0937\u093e \u0938\u092e\u092f \u0915\u092e \u0939\u094b\u0924\u093e \u0939\u0948 \u0914\u0930 \u0906\u0924\u093f\u0925\u094d\u092f \u0938\u0902\u091a\u093e\u0932\u0928 \u0915\u0940 \u0938\u092e\u0917\u094d\u0930 \u0926\u0915\u094d\u0937\u0924\u093e \u092c\u0922\u093c\u0924\u0940 \u0939\u0948, \u091c\u093f\u0938\u0938\u0947 \u0905\u0924\u093f\u0925\u093f \u0905\u0928\u0941\u092d\u0935 \u0905\u0927\u093f\u0915 \u0938\u0939\u091c \u0914\u0930 \u0905\u0927\u093f\u0915 \u0906\u0928\u0902\u0926\u0926\u093e\u092f\u0915 \u0939\u094b\u0924\u093e \u0939\u0948\u0964<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"building-emotional-connections\">\u092d\u093e\u0935\u0928\u093e\u0924\u094d\u092e\u0915 \u0938\u0902\u092c\u0902\u0927 \u092c\u0928\u093e\u0928\u093e<\/h3>\n\n\n\n<p>\u0915\u093e\u0930\u094d\u092f\u093e\u0924\u094d\u092e\u0915 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 \u0915\u094b \u092a\u0942\u0930\u093e \u0915\u0930\u0928\u0947 \u0938\u0947 \u092a\u0930\u0947, \u0905\u0938\u093e\u0927\u093e\u0930\u0923 \u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u092e\u0947\u0939\u092e\u093e\u0928\u094b\u0902 \u0914\u0930 \u092c\u094d\u0930\u093e\u0902\u0921 \u0915\u0947 \u092c\u0940\u091a \u092d\u093e\u0935\u0928\u093e\u0924\u094d\u092e\u0915 \u0938\u0902\u092c\u0902\u0927 \u092c\u0928\u093e\u0924\u093e \u0939\u0948\u0964 \u092d\u093e\u0935\u0928\u093e\u0924\u094d\u092e\u0915 \u0938\u0902\u092c\u0902\u0927 \u0907\u0938\u0915\u0947 \u092e\u093e\u0927\u094d\u092f\u092e \u0938\u0947 \u092c\u0928\u093e\u090f \u091c\u093e\u0924\u0947 \u0939\u0948\u0902&nbsp;<a href=\"https:\/\/lesroches.edu\/blog\/communication-skills-in-hospitality-industry\/\">\u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u092c\u093e\u0924\u091a\u0940\u0924<\/a>, \u0938\u0939\u093e\u0928\u0941\u092d\u0942\u0924\u093f \u0914\u0930 \u092e\u0947\u0939\u092e\u093e\u0928\u094b\u0902 \u0915\u094b \u092e\u0942\u0932\u094d\u092f\u0935\u093e\u0928 \u0914\u0930 \u0926\u0947\u0916\u092d\u093e\u0932 \u092e\u0939\u0938\u0942\u0938 \u0915\u0930\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0905\u0924\u093f\u0930\u093f\u0915\u094d\u0924 \u092a\u094d\u0930\u092f\u093e\u0938 \u0915\u0930\u0928\u093e\u0964 \u092f\u0947 \u0938\u0902\u092c\u0902\u0927 \u0935\u092b\u093c\u093e\u0926\u093e\u0930\u0940 \u0914\u0930 \u092e\u094c\u0916\u093f\u0915 \u0905\u0928\u0941\u0936\u0902\u0938\u093e\u0913\u0902 \u0915\u094b \u092a\u094d\u0930\u094b\u0924\u094d\u0938\u093e\u0939\u093f\u0924 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902, \u091c\u094b \u0906\u0924\u093f\u0925\u094d\u092f \u0909\u0926\u094d\u092f\u094b\u0917 \u092e\u0947\u0902 \u0905\u092e\u0942\u0932\u094d\u092f \u0939\u0948\u0902\u0964<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"adapting-to-changing-expectations\">\u092c\u0926\u0932\u0924\u0940 \u0905\u092a\u0947\u0915\u094d\u0937\u093e\u0913\u0902 \u0915\u0947 \u0905\u0928\u0941\u0915\u0942\u0932 \u0922\u0932\u0928\u093e<\/h3>\n\n\n\n<p>\u0906\u0924\u093f\u0925\u094d\u092f \u0909\u0926\u094d\u092f\u094b\u0917 \u092e\u0947\u0902 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u0940 \u0905\u092a\u0947\u0915\u094d\u0937\u093e\u090f\u0901 \u0932\u0917\u093e\u0924\u093e\u0930 \u0935\u093f\u0915\u0938\u093f\u0924 \u0939\u094b \u0930\u0939\u0940 \u0939\u0948\u0902, \u0916\u093e\u0938\u0915\u0930 \u092a\u094d\u0930\u094c\u0926\u094d\u092f\u094b\u0917\u093f\u0915\u0940 \u092e\u0947\u0902 \u092a\u094d\u0930\u0917\u0924\u093f \u0914\u0930 \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e \u0935\u094d\u092f\u0935\u0939\u093e\u0930 \u092e\u0947\u0902 \u092c\u0926\u0932\u093e\u0935 \u0915\u0947 \u0938\u093e\u0925\u0964 \u092a\u094d\u0930\u092d\u093e\u0935\u0940 CXM \u0935\u094d\u092f\u0935\u0938\u093e\u092f\u094b\u0902 \u0915\u094b \u091a\u0941\u0938\u094d\u0924 \u0930\u0939\u0928\u0947 \u0914\u0930 \u0905\u0924\u093f\u0925\u093f \u092a\u094d\u0930\u0924\u093f\u0915\u094d\u0930\u093f\u092f\u093e \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0930\u0941\u091d\u093e\u0928\u094b\u0902 \u0915\u0940 \u0928\u093f\u0930\u0902\u0924\u0930 \u0928\u093f\u0917\u0930\u093e\u0928\u0940 \u0914\u0930 \u092a\u094d\u0930\u0924\u093f\u0915\u094d\u0930\u093f\u092f\u093e \u0915\u0930\u0915\u0947 \u0907\u0928 \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u0928\u094b\u0902 \u0915\u0947 \u0905\u0928\u0941\u0915\u0942\u0932 \u0939\u094b\u0928\u0947 \u092e\u0947\u0902 \u0938\u0915\u094d\u0937\u092e \u092c\u0928\u093e\u0924\u093e \u0939\u0948\u0964 \u092f\u0939 \u0905\u0928\u0941\u0915\u0942\u0932\u0928\u0936\u0940\u0932\u0924\u093e \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0915\u0930\u0924\u0940 \u0939\u0948 \u0915\u093f \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u092a\u094d\u0930\u093e\u0938\u0902\u0917\u093f\u0915 \u0914\u0930 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u0940 \u092c\u0928\u093e \u0930\u0939\u0947\u0964<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges-in-implementing-effective-cxm-in-hospitality\">\u0906\u0924\u093f\u0925\u094d\u092f \u092e\u0947\u0902 \u092a\u094d\u0930\u092d\u093e\u0935\u0940 CXM \u0915\u093e\u0930\u094d\u092f\u093e\u0928\u094d\u0935\u092f\u0928 \u0915\u0940 \u091a\u0941\u0928\u094c\u0924\u093f\u092f\u093e\u0901<\/h2>\n\n\n\n<p>\u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u0915\u094b \u0932\u093e\u0917\u0942 \u0915\u0930\u0928\u093e \u0906\u0938\u093e\u0928 \u0928\u0939\u0940\u0902 \u0939\u0948\u0964 \u0906\u0907\u090f \u0928\u0940\u091a\u0947 \u0915\u0941\u091b \u091a\u0941\u0928\u094c\u0924\u093f\u092f\u094b\u0902 \u092a\u0930 \u0905\u0927\u093f\u0915 \u0917\u0939\u0930\u093e\u0908 \u0938\u0947 \u0928\u091c\u093c\u0930 \u0921\u093e\u0932\u0947\u0902\u0964<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"data-integration-and-management\">\u0921\u0947\u091f\u093e \u090f\u0915\u0940\u0915\u0930\u0923 \u0914\u0930 \u092a\u094d\u0930\u092c\u0902\u0927\u0928<\/h3>\n\n\n\n<p>\u092c\u0941\u0915\u093f\u0902\u0917 \u0938\u093f\u0938\u094d\u091f\u092e, \u0938\u094b\u0936\u0932 \u092e\u0940\u0921\u093f\u092f\u093e, \u0917\u094d\u0930\u093e\u0939\u0915 \u092a\u094d\u0930\u0924\u093f\u0915\u094d\u0930\u093f\u092f\u093e \u0914\u0930 \u0911\u0928-\u0938\u093e\u0907\u091f \u0907\u0902\u091f\u0930\u0948\u0915\u094d\u0936\u0928 \u091c\u0948\u0938\u0947 \u0935\u093f\u092d\u093f\u0928\u094d\u0928 \u0917\u094d\u0930\u093e\u0939\u0915 \u091f\u091a\u092a\u0949\u0907\u0902\u091f \u0938\u0947 \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u0915\u094b \u090f\u0915\u0940\u0915\u0943\u0924 \u0915\u0930\u0928\u093e \u091c\u091f\u093f\u0932 \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u0938\u0949\u092b\u093c\u094d\u091f\u0935\u0947\u092f\u0930 \u092e\u0947\u0902 \u0907\u0938 \u0921\u0947\u091f\u093e \u0915\u094b \u090f\u0915\u0932, \u0915\u093e\u0930\u094d\u0930\u0935\u093e\u0908 \u092f\u094b\u0917\u094d\u092f \u0926\u0943\u0936\u094d\u092f \u092e\u0947\u0902 \u0938\u092e\u0947\u0915\u093f\u0924 \u0915\u0930\u0928\u093e \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u0905\u0928\u0941\u092d\u0935 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948, \u0932\u0947\u0915\u093f\u0928 \u092f\u0939 \u090f\u0915 \u0924\u0915\u0928\u0940\u0915\u0940 \u091a\u0941\u0928\u094c\u0924\u0940 \u0939\u0948\u0964<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"consistency-across-channels\">\u091a\u0948\u0928\u0932\u094b\u0902 \u092e\u0947\u0902 \u090f\u0915\u0930\u0942\u092a\u0924\u093e<\/h3>\n\n\n\n<p>\u0935\u0947\u092c\u0938\u093e\u0907\u091f\u094b\u0902, \u092e\u094b\u092c\u093e\u0907\u0932 \u0910\u092a\u094d\u0938, \u0938\u094b\u0936\u0932 \u092e\u0940\u0921\u093f\u092f\u093e \u0914\u0930 \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u092c\u093e\u0924\u091a\u0940\u0924 \u092e\u0947\u0902 \u090f\u0915 \u0938\u092e\u093e\u0928 \u0905\u0928\u0941\u092d\u0935 \u092c\u0928\u093e\u090f \u0930\u0916\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0935\u093f\u0936\u0947\u0937\u091c\u094d\u091e\u0924\u093e \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0939\u094b\u0924\u0940 \u0939\u0948\u0964&nbsp;<a href=\"https:\/\/lesroches.edu\/blog\/hospitality-digital-marketing\/\">\u0906\u0924\u093f\u0925\u094d\u092f \u0921\u093f\u091c\u093f\u091f\u0932 \u0935\u093f\u092a\u0923\u0928<\/a>\u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u091a\u0948\u0928\u0932 \u092e\u0947\u0902 \u0905\u0932\u0917-\u0905\u0932\u0917 \u0907\u0902\u091f\u0930\u092b\u0947\u0938, \u0938\u094d\u091f\u093e\u092b \u0914\u0930 \u092a\u094d\u0930\u094b\u091f\u094b\u0915\u0949\u0932 \u0939\u094b \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u091c\u093f\u0938\u0915\u0947 \u0915\u093e\u0930\u0923 \u0905\u0938\u0902\u0917\u0924\u0924\u093e\u090f\u0902 \u092a\u0948\u0926\u093e \u0939\u094b \u0938\u0915\u0924\u0940 \u0939\u0948\u0902 \u091c\u094b \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u094b \u0928\u093f\u0930\u093e\u0936 \u0915\u0930 \u0938\u0915\u0924\u0940 \u0939\u0948\u0902\u0964<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"large-scale-personalization\">\u092c\u0921\u093c\u0947 \u092a\u0948\u092e\u093e\u0928\u0947 \u092a\u0930 \u0928\u093f\u091c\u0940\u0915\u0930\u0923<\/h3>\n\n\n\n<p>\u092c\u0921\u093c\u0940 \u0938\u0902\u0916\u094d\u092f\u093e \u092e\u0947\u0902 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u094b \u0905\u0926\u094d\u0935\u093f\u0924\u0940\u092f \u0905\u0928\u0941\u092d\u0935 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092a\u0930\u093f\u0937\u094d\u0915\u0943\u0924 \u0924\u0915\u0928\u0940\u0915 \u0914\u0930 \u0938\u0902\u0938\u093e\u0927\u0928\u094b\u0902 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0939\u094b\u0924\u0940 \u0939\u0948\u0964 \u092c\u0921\u093c\u0940 \u092e\u093e\u0924\u094d\u0930\u093e \u092e\u0947\u0902 \u0921\u0947\u091f\u093e \u0914\u0930 \u0907\u0902\u091f\u0930\u0948\u0915\u094d\u0936\u0928 \u0915\u093e \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u0915\u0930\u0924\u0947 \u0939\u0941\u090f \u092f\u0939 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0915\u0930\u0928\u093e \u0915\u093f \u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u0905\u0924\u093f\u0925\u093f \u0915\u094b \u092e\u0942\u0932\u094d\u092f\u0935\u093e\u0928 \u0914\u0930 \u092e\u093e\u0928\u094d\u092f\u0924\u093e \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u092e\u0939\u0938\u0942\u0938 \u0939\u094b, \u090f\u0915 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u091a\u0941\u0928\u094c\u0924\u0940 \u0939\u0948\u0964<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"technology-adoption\">\u092a\u094d\u0930\u094c\u0926\u094d\u092f\u094b\u0917\u093f\u0915\u0940 \u0905\u092a\u0928\u093e\u0928\u093e<\/h3>\n\n\n\n<p>AI (\u0915\u0943\u0924\u094d\u0930\u093f\u092e \u092c\u0941\u0926\u094d\u0927\u093f\u092e\u0924\u094d\u0924\u093e), \u092c\u093f\u0917 \u0921\u0947\u091f\u093e \u090f\u0928\u093e\u0932\u093f\u091f\u093f\u0915\u094d\u0938 \u0914\u0930 \u0907\u0902\u091f\u0930\u0928\u0947\u091f \u0911\u092b \u0925\u093f\u0902\u0917\u094d\u0938 (IoT) \u091c\u0948\u0938\u0940 \u0909\u0928\u094d\u0928\u0924 \u0924\u0915\u0928\u0940\u0915\u094b\u0902 \u0915\u094b \u0932\u093e\u0917\u0942 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0928\u093f\u0935\u0947\u0936 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0939\u094b \u0938\u0915\u0924\u0940 \u0939\u0948\u0964 \u0907\u0928 \u0924\u0915\u0928\u0940\u0915\u094b\u0902 \u0915\u093e \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0922\u0902\u0917 \u0938\u0947 \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0928\u0947 \u0914\u0930 \u0909\u0928\u094d\u0939\u0947\u0902 \u0926\u0948\u0928\u093f\u0915 \u0915\u093e\u0930\u094d\u092f\u094b\u0902 \u092e\u0947\u0902 \u090f\u0915\u0940\u0915\u0943\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0915\u0930\u094d\u092e\u091a\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u094b \u092a\u094d\u0930\u0936\u093f\u0915\u094d\u0937\u093f\u0924 \u0915\u0930\u0928\u093e \u091c\u091f\u093f\u0932\u0924\u093e \u0915\u0940 \u090f\u0915 \u0914\u0930 \u092a\u0930\u0924 \u091c\u094b\u0921\u093c\u0924\u093e \u0939\u0948\u0964<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feedback-and-adaptation\">\u092a\u094d\u0930\u0924\u093f\u0915\u094d\u0930\u093f\u092f\u093e \u0914\u0930 \u0905\u0928\u0941\u0915\u0942\u0932\u0928<\/h3>\n\n\n\n<p>\u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u0940 \u092d\u093e\u0935\u0928\u093e\u0913\u0902 \u0915\u094b \u0938\u092e\u091d\u0928\u0947 \u0914\u0930 \u0938\u092e\u0938\u094d\u092f\u093e\u0913\u0902 \u0915\u093e \u0924\u0941\u0930\u0902\u0924 \u0938\u092e\u093e\u0927\u093e\u0928 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0938\u092e\u092f \u092e\u0947\u0902 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u0940 \u092a\u094d\u0930\u0924\u093f\u0915\u094d\u0930\u093f\u092f\u093e\u0913\u0902 \u0915\u094b \u090f\u0915\u0924\u094d\u0930\u093f\u0924 \u0915\u0930\u0928\u093e \u0914\u0930 \u0909\u0928\u0915\u093e \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0930\u0928\u093e \u0915\u0941\u0936\u0932 \u092a\u094d\u0930\u0923\u093e\u0932\u093f\u092f\u094b\u0902 \u0914\u0930 \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e\u0913\u0902 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0939\u0948, \u091c\u093f\u0928\u094d\u0939\u0947\u0902 \u0932\u093e\u0917\u0942 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u0938\u092e\u092f \u0932\u0917 \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u0906\u0924\u093f\u0925\u094d\u092f \u0938\u094d\u0925\u0932\u094b\u0902 \u0915\u094b \u092d\u0940 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u0940 \u092a\u094d\u0930\u0924\u093f\u0915\u094d\u0930\u093f\u092f\u093e \u092a\u0930 \u0924\u0941\u0930\u0902\u0924 \u092a\u094d\u0930\u0924\u093f\u0915\u094d\u0930\u093f\u092f\u093e \u0926\u0947\u0928\u0947 \u0914\u0930 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u0940 \u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f \u092c\u0928\u093e\u090f \u0930\u0916\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0938\u0947\u0935\u093e\u0913\u0902 \u0915\u094b \u0924\u0926\u0928\u0941\u0938\u093e\u0930 \u0905\u0928\u0941\u0915\u0942\u0932\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0939\u094b\u0924\u0940 \u0939\u0948, \u0932\u0947\u0915\u093f\u0928 \u092f\u0939 \u092a\u0930\u093f\u091a\u093e\u0932\u0928 \u0915\u0940 \u0926\u0943\u0937\u094d\u091f\u093f \u0938\u0947 \u091a\u0941\u0928\u094c\u0924\u0940\u092a\u0942\u0930\u094d\u0923 \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948\u0964<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"employee-training-and-engagement\">\u0915\u0930\u094d\u092e\u091a\u093e\u0930\u0940 \u092a\u094d\u0930\u0936\u093f\u0915\u094d\u0937\u0923 \u0914\u0930 \u0938\u0939\u092d\u093e\u0917\u093f\u0924\u093e<\/h3>\n\n\n\n<p>\u092f\u0939 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0915\u0930\u0928\u093e \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948 \u0915\u093f \u0915\u0930\u094d\u092e\u091a\u093e\u0930\u0940 \u0909\u091a\u093f\u0924 \u0930\u0942\u092a \u0938\u0947 \u092a\u094d\u0930\u0936\u093f\u0915\u094d\u0937\u093f\u0924 \u0939\u094b\u0902 \u0914\u0930 \u0909\u0924\u094d\u0915\u0943\u0937\u094d\u091f \u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u0938\u0902\u0932\u0917\u094d\u0928 \u0939\u094b\u0902, \u0932\u0947\u0915\u093f\u0928 \u0906\u0924\u093f\u0925\u094d\u092f \u0909\u0926\u094d\u092f\u094b\u0917 \u092e\u0947\u0902 \u0909\u091a\u094d\u091a \u091f\u0930\u094d\u0928\u0913\u0935\u0930 \u0926\u0930\u0947\u0902 \u0932\u0917\u093e\u0924\u093e\u0930 \u092a\u094d\u0930\u0936\u093f\u0915\u094d\u0937\u093f\u0924 \u0914\u0930 \u0905\u091a\u094d\u091b\u0940 \u0924\u0930\u0939 \u0938\u0947 \u092a\u094d\u0930\u0947\u0930\u093f\u0924 \u0915\u093e\u0930\u094d\u092f\u092c\u0932 \u0915\u094b \u092c\u0928\u093e\u090f \u0930\u0916\u0928\u093e \u092e\u0941\u0936\u094d\u0915\u093f\u0932 \u092c\u0928\u093e \u0938\u0915\u0924\u0940 \u0939\u0948\u0902\u0964<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cultural-and-organizational-alignment\">\u0938\u093e\u0902\u0938\u094d\u0915\u0943\u0924\u093f\u0915 \u0914\u0930 \u0938\u0902\u0917\u0920\u0928\u093e\u0924\u094d\u092e\u0915 \u0938\u0902\u0930\u0947\u0916\u0923<\/h3>\n\n\n\n<p>\u0938\u092b\u0932 CXM \u0915\u0947 \u0932\u093f\u090f \u092a\u0942\u0930\u0947 \u0938\u0902\u0917\u0920\u0928 \u0915\u094b \u0917\u094d\u0930\u093e\u0939\u0915-\u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0938\u0902\u0938\u094d\u0915\u0943\u0924\u093f \u0915\u0947 \u0907\u0930\u094d\u0926-\u0917\u093f\u0930\u094d\u0926 \u0938\u0902\u0930\u0947\u0916\u093f\u0924 \u0915\u0930\u0928\u093e \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948\u0964 \u0915\u0902\u092a\u0928\u093f\u092f\u094b\u0902 \u0915\u094b \u0932\u0917 \u0938\u0915\u0924\u093e \u0939\u0948 \u0915\u093f \u092c\u0926\u0932\u093e\u0935 \u0915\u0947 \u0932\u093f\u090f \u0915\u0941\u091b \u092a\u094d\u0930\u0924\u093f\u0930\u094b\u0927 \u0939\u0948 \u0914\u0930 \u092f\u0939 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0915\u0930\u0928\u093e \u0915\u093f \u0938\u092d\u0940 \u0935\u093f\u092d\u093e\u0917 \u0906\u092e CXM \u0932\u0915\u094d\u0937\u094d\u092f\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u092e\u093f\u0932\u0915\u0930 \u0915\u093e\u092e \u0915\u0930\u0947\u0902, \u091a\u0941\u0928\u094c\u0924\u0940\u092a\u0942\u0930\u094d\u0923 \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948\u0964<\/p>\n\n\n\n<p>\u0905\u0917\u0930 \u0906\u092a \u0938\u0940\u0916\u0928\u093e \u091a\u093e\u0939\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f \u0907\u0928 \u091a\u0941\u0928\u094c\u0924\u093f\u092f\u094b\u0902 \u0938\u0947 \u0915\u0948\u0938\u0947 \u092a\u093e\u0930 \u092a\u093e\u092f\u093e \u091c\u093e\u090f \u0914\u0930 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u094b \u092c\u0947\u0939\u0924\u0930\u0940\u0928 \u0905\u0928\u0941\u092d\u0935 \u0915\u0948\u0938\u0947 \u0926\u093f\u092f\u093e \u091c\u093e\u090f, \u0924\u094b \u0921\u093f\u0917\u094d\u0930\u0940 \u0915\u0947 \u0938\u093e\u0925 \u0936\u0941\u0930\u0941\u0906\u0924 \u0915\u0930\u0928\u093e \u0938\u092c\u0938\u0947 \u092c\u0922\u093c\u093f\u092f\u093e \u0935\u093f\u0915\u0932\u094d\u092a \u0939\u0948\u0964 \u0906\u0924\u093f\u0925\u094d\u092f \u0915\u093e \u0905\u0927\u094d\u092f\u092f\u0928 \u0915\u0930\u0928\u0947 \u0938\u0947 \u0906\u092a\u0915\u094b \u0921\u0947\u091f\u093e \u0914\u0930 \u0915\u0930\u094d\u092e\u091a\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u094b \u092a\u094d\u0930\u092c\u0902\u0927\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0906\u0935\u0936\u094d\u092f\u0915 \u0915\u094c\u0936\u0932 \u0914\u0930 \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u092e\u093f\u0932\u0924\u0940 \u0939\u0948\u0964<\/p>\n\n\n\n<p>\u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u0909\u0924\u094d\u0915\u0943\u0937\u094d\u091f\u0924\u093e \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0947\u0902<\/p>\n\n\n\n<p>\u0906\u0924\u093f\u0925\u094d\u092f \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u0915\u0940 \u0921\u093f\u0917\u094d\u0930\u0940 \u0915\u0947 \u0932\u093f\u090f \u0905\u0927\u094d\u092f\u092f\u0928 \u0915\u0930\u0947\u0902 \u0914\u0930 \u0905\u092a\u0928\u0947 CXM \u091c\u094d\u091e\u093e\u0928 \u0914\u0930 \u0905\u0928\u0941\u092d\u0935 \u0915\u094b \u0906\u0917\u0947 \u092c\u0922\u093c\u093e\u090f\u0901\u0964 \u0932\u0947\u0938 \u0930\u094b\u091a\u0947\u0938 \u0915\u0947 \u0906\u0924\u093f\u0925\u094d\u092f \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u092a\u093e\u0920\u094d\u092f\u0915\u094d\u0930\u092e\u094b\u0902 \u0915\u093e \u0905\u0928\u094d\u0935\u0947\u0937\u0923 \u0915\u0930\u0947\u0902\u0964<\/p>\n\n\n\n<p><a href=\"https:\/\/lesroches.edu\/programs\/bachelor-science-hospitality-management\/\">\u0906\u0924\u093f\u0925\u094d\u092f \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u0938\u094d\u0928\u093e\u0924\u0915<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lesroches.edu\/wp-content\/uploads\/2024\/09\/LR-middle2-CTA-bachelor.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lesroches.edu\/wp-content\/uploads\/2024\/09\/Practical-examples-of-CXM-in-hospitality-management-1024x538.jpg\" alt=\"\" class=\"wp-image-72793\"\/><figcaption class=\"wp-element-caption\"><em>\u0917\u0947\u091f\u0940 \u0907\u092e\u0947\u091c\u0947\u091c \u0915\u0947 \u092e\u093e\u0927\u094d\u092f\u092e \u0938\u0947 \u0939\u093f\u0902\u091f\u0930\u0939\u0949\u0938 \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u0936\u0902\u0938 \/ \u0921\u093f\u091c\u093f\u091f\u0932\u0935\u093f\u091c\u093c\u0928<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"practical-examples-of-cxm-in-hospitality-management\">\u0906\u0924\u093f\u0925\u094d\u092f \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u092e\u0947\u0902 CXM \u0915\u0947 \u0935\u094d\u092f\u093e\u0935\u0939\u093e\u0930\u093f\u0915 \u0909\u0926\u093e\u0939\u0930\u0923<\/h2>\n\n\n\n<p>\u0906\u0924\u093f\u0925\u094d\u092f \u092e\u0947\u0902 CXM \u0915\u094d\u092f\u093e \u0939\u0948, \u092f\u0939 \u0938\u092e\u091d\u0928\u093e \u090f\u0915 \u092c\u093e\u0924 \u0939\u0948, \u0932\u0947\u0915\u093f\u0928 \u0907\u0938\u0947 \u0915\u0948\u0938\u0947 \u0932\u093e\u0917\u0942 \u0915\u093f\u092f\u093e \u091c\u093e\u090f, \u092f\u0939 \u0926\u0942\u0938\u0930\u0940 \u092c\u093e\u0924 \u0939\u0948, \u0907\u0938\u0932\u093f\u090f \u0935\u094d\u092f\u093e\u0935\u0939\u093e\u0930\u093f\u0915 \u0909\u0926\u093e\u0939\u0930\u0923\u094b\u0902 \u0915\u0940 \u0916\u094b\u091c \u0915\u0930\u0928\u093e \u0909\u091a\u093f\u0924 \u0939\u0948\u0964 \u0906\u0907\u090f \u0906\u0924\u093f\u0925\u094d\u092f \u0938\u0947\u091f\u093f\u0902\u0917 \u092e\u0947\u0902 \u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u0915\u094b \u0932\u093e\u0917\u0942 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0915\u0941\u091b \u0924\u0930\u0940\u0915\u094b\u0902 \u092a\u0930 \u0928\u091c\u093c\u0930 \u0921\u093e\u0932\u0947\u0902\u0964<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"personalized-guest-experiences\">\u0935\u0948\u092f\u0915\u094d\u0924\u093f\u0915\u0943\u0924 \u0905\u0924\u093f\u0925\u093f \u0905\u0928\u0941\u092d\u0935<\/h3>\n\n\n\n<p>\u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u0940 \u0905\u092a\u0947\u0915\u094d\u0937\u093e\u090f\u0901 \u092c\u0922\u093c \u0930\u0939\u0940 \u0939\u0948\u0902 \u0915\u094d\u092f\u094b\u0902\u0915\u093f \u0909\u0928\u094d\u0939\u0947\u0902 \u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u0915\u0947 \u092c\u0947\u0939\u0924\u0930 \u092e\u093e\u0928\u0915\u094b\u0902 \u0915\u093e \u0906\u0928\u0902\u0926 \u092e\u093f\u0932\u0924\u093e \u0939\u0948 \u0914\u0930 \u0935\u0948\u092f\u0915\u094d\u0924\u093f\u0915\u0930\u0923 \u0907\u0938\u0915\u0947 \u0932\u093f\u090f \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948\u0964 \u0906\u092a \u0905\u092a\u0928\u0947 \u0905\u0924\u093f\u0925\u093f \u0905\u0928\u0941\u092d\u0935 \u092e\u0947\u0902 \u0935\u0948\u092f\u0915\u094d\u0924\u093f\u0915\u0930\u0923 \u0915\u094b \u0928\u093f\u092e\u094d\u0928 \u0915\u0947 \u092e\u093e\u0927\u094d\u092f\u092e \u0938\u0947 \u0936\u093e\u092e\u093f\u0932 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0905\u0924\u093f\u0925\u093f \u092a\u094d\u0930\u094b\u092b\u093c\u093e\u0907\u0932\u093f\u0902\u0917<\/strong>: \u0939\u094b\u091f\u0932 \u0914\u0930 \u0906\u0924\u093f\u0925\u094d\u092f \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u092a\u093f\u091b\u0932\u0947 \u092a\u094d\u0930\u0935\u093e\u0938, \u0935\u0930\u0940\u092f\u0924\u093e\u0913\u0902 \u0914\u0930 \u092b\u0940\u0921\u092c\u0948\u0915 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u0935\u093f\u0938\u094d\u0924\u0943\u0924 \u0905\u0924\u093f\u0925\u093f \u092a\u094d\u0930\u094b\u092b\u093c\u093e\u0907\u0932 \u092c\u0928\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f CRM \u0938\u093f\u0938\u094d\u091f\u092e \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964 \u092f\u0939 \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u0909\u0928\u094d\u0939\u0947\u0902 \u0915\u092e\u0930\u0947 \u0915\u0940 \u0935\u0930\u0940\u092f\u0924\u093e\u0913\u0902 (\u0909\u0926\u093e\u0939\u0930\u0923 \u0915\u0947 \u0932\u093f\u090f, \u0924\u0915\u093f\u090f \u0915\u093e \u092a\u094d\u0930\u0915\u093e\u0930 \u092f\u093e \u092b\u0930\u094d\u0936 \u0915\u093e \u0938\u094d\u0924\u0930) \u0938\u0947 \u0932\u0947\u0915\u0930 \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u0938\u094d\u0935\u093e\u0917\u0924 \u0938\u0902\u0926\u0947\u0936\u094b\u0902 \u0914\u0930 \u0938\u0941\u0935\u093f\u0927\u093e\u0913\u0902 \u0924\u0915 \u092c\u093e\u0924\u091a\u0940\u0924 \u0915\u094b \u0935\u0948\u092f\u0915\u094d\u0924\u093f\u0915\u0943\u0924 \u0915\u0930\u0928\u0947 \u0915\u0940 \u0905\u0928\u0941\u092e\u0924\u093f \u0926\u0947\u0924\u0940 \u0939\u0948<\/li>\n\n\n\n<li><strong>\u092d\u0935\u093f\u0937\u094d\u092f \u092c\u0924\u093e\u0928\u0947\u0935\u093e\u0932\u093e \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0915<\/strong>\u0921\u0947\u091f\u093e \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0915\u0947, \u0906\u092a \u0905\u0924\u093f\u0925\u093f \u0915\u0940 \u092a\u0938\u0902\u0926 \u0914\u0930 \u0935\u094d\u092f\u0935\u0939\u093e\u0930 \u0915\u093e \u0905\u0928\u0941\u092e\u093e\u0928 \u0932\u0917\u093e \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 \u0909\u0926\u093e\u0939\u0930\u0923 \u0915\u0947 \u0932\u093f\u090f, \u0905\u0924\u093f\u0925\u093f \u0915\u0947 \u092a\u0938\u0902\u0926\u0940\u0926\u093e \u0915\u092e\u0930\u0947 \u0915\u0947 \u0924\u093e\u092a\u092e\u093e\u0928 \u0915\u093e \u0905\u0928\u0941\u092e\u093e\u0928 \u0932\u0917\u093e\u0928\u093e \u092f\u093e \u092a\u093f\u091b\u0932\u0940 \u092c\u0941\u0915\u093f\u0902\u0917 \u0914\u0930 \u092c\u093e\u0924\u091a\u0940\u0924 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u092d\u094b\u091c\u0928 \u0914\u0930 \u0917\u0924\u093f\u0935\u093f\u0927\u093f\u092f\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u0938\u0941\u091d\u093e\u0935 \u0926\u0947\u0928\u093e<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"seamless-multi-channel-communication\">\u0928\u093f\u0930\u094d\u092c\u093e\u0927 \u092c\u0939\u0941-\u091a\u0948\u0928\u0932 \u0938\u0902\u091a\u093e\u0930<\/h3>\n\n\n\n<p>\u0917\u094d\u0930\u093e\u0939\u0915 \u0938\u0902\u0935\u093e\u0926 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0915\u0908 \u0924\u0930\u0939 \u0915\u0947 \u0909\u092a\u0915\u0930\u0923\u094b\u0902 \u0914\u0930 \u0924\u0930\u0940\u0915\u094b\u0902 \u0915\u093e \u0907\u0938\u094d\u0924\u0947\u092e\u093e\u0932 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u0906\u0924\u093f\u0925\u094d\u092f \u0935\u094d\u092f\u0935\u0938\u093e\u092f\u094b\u0902 \u0915\u094b \u0909\u0928\u0915\u0947 \u0938\u093e\u0925 \u091c\u0941\u0921\u093c\u0928\u0947 \u092e\u0947\u0902 \u0938\u0915\u094d\u0937\u092e \u0939\u094b\u0928\u093e \u091a\u093e\u0939\u093f\u090f, \u091a\u093e\u0939\u0947 \u0935\u0947 \u0915\u0939\u0940\u0902 \u092d\u0940 \u0939\u094b\u0902\u0964 \u0906\u092a \u0928\u093f\u092e\u094d\u0928 \u0915\u0947 \u092e\u093e\u0927\u094d\u092f\u092e \u0938\u0947 \u092c\u0939\u0941-\u091a\u0948\u0928\u0932 \u0938\u0902\u091a\u093e\u0930 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0913\u092e\u0928\u0940\u091a\u0948\u0928\u0932 \u0905\u0928\u0941\u092d\u0935<\/strong>: \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0935\u0947\u092c\u0938\u093e\u0907\u091f, \u092e\u094b\u092c\u093e\u0907\u0932 \u0910\u092a, \u0938\u094b\u0936\u0932 \u092e\u0940\u0921\u093f\u092f\u093e \u0914\u0930 \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u092c\u093e\u0924\u091a\u0940\u0924 \u0938\u0939\u093f\u0924 \u0915\u0908 \u091a\u0948\u0928\u0932\u094b\u0902 \u092a\u0930 \u090f\u0915 \u0938\u0939\u091c \u0905\u0928\u0941\u092d\u0935 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 \u0905\u091a\u094d\u091b\u0947 \u0917\u094d\u0930\u093e\u0939\u0915 \u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0928\u093f\u0930\u0902\u0924\u0930\u0924\u093e \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948<\/li>\n\n\n\n<li><strong>\u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0938\u092e\u092f \u0938\u0902\u091a\u093e\u0930<\/strong>: \u0924\u0924\u094d\u0915\u093e\u0932 \u0905\u0924\u093f\u0925\u093f \u0938\u0902\u091a\u093e\u0930 \u0914\u0930 \u0938\u0947\u0935\u093e \u0905\u0928\u0941\u0930\u094b\u0927\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u091a\u0948\u091f\u092c\u0949\u091f \u0914\u0930 \u092e\u094b\u092c\u093e\u0907\u0932 \u0910\u092a \u0932\u093e\u0917\u0942 \u0915\u0930\u0928\u093e\u0964 \u092f\u0947 \u0924\u0915\u0928\u0940\u0915\u0947\u0902 \u092a\u0942\u091b\u0924\u093e\u091b, \u0930\u0942\u092e \u0938\u0930\u094d\u0935\u093f\u0938 \u0911\u0930\u094d\u0921\u0930 \u0914\u0930 \u0915\u0902\u0938\u0940\u092f\u091c \u0938\u0939\u093e\u092f\u0924\u093e \u0915\u0947 \u0932\u093f\u090f \u0924\u0924\u094d\u0915\u093e\u0932 \u092a\u094d\u0930\u0924\u093f\u0915\u094d\u0930\u093f\u092f\u093e \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u0940 \u0939\u0948\u0902, \u091c\u093f\u0938\u0938\u0947 \u0905\u0924\u093f\u0925\u093f \u0938\u0941\u0935\u093f\u0927\u093e \u092e\u0947\u0902 \u0938\u0941\u0927\u093e\u0930 \u0939\u094b\u0924\u093e \u0939\u0948 \u0914\u0930 \u0905\u0902\u0924\u0924\u0903 \u0917\u094d\u0930\u093e\u0939\u0915 \u092a\u094d\u0930\u0924\u093f\u0927\u093e\u0930\u0923 \u092e\u0947\u0902 \u0935\u0943\u0926\u094d\u0927\u093f \u0939\u094b\u0924\u0940 \u0939\u0948<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"proactive-service-recovery\">\u0938\u0915\u094d\u0930\u093f\u092f \u0938\u0947\u0935\u093e \u092a\u0941\u0928\u0930\u094d\u092a\u094d\u0930\u093e\u092a\u094d\u0924\u093f<\/h3>\n\n\n\n<p>\u091c\u092c \u0938\u092e\u0938\u094d\u092f\u093e\u090f\u0901 \u0906\u0924\u0940 \u0939\u0948\u0902, \u0924\u094b \u092f\u0939 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948 \u0915\u093f \u0906\u092a \u0909\u0928\u0938\u0947 \u091c\u0932\u094d\u0926\u0940 \u0914\u0930 \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0922\u0902\u0917 \u0938\u0947 \u0928\u093f\u092a\u091f\u0947\u0902, \u0924\u093e\u0915\u093f \u0905\u0927\u093f\u0915 \u0938\u0947 \u0905\u0927\u093f\u0915 \u0938\u0915\u093e\u0930\u093e\u0924\u094d\u092e\u0915 \u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0939\u094b \u0938\u0915\u0947\u0964 CXM \u0907\u0938\u0915\u0947 \u091c\u093c\u0930\u093f\u090f \u0910\u0938\u093e \u0915\u0930\u0928\u0947 \u0915\u0940 \u0905\u0928\u0941\u092e\u0924\u093f \u0926\u0947\u0924\u093e \u0939\u0948:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u092b\u0940\u0921\u092c\u0948\u0915 \u092a\u094d\u0930\u092c\u0902\u0927\u0928<\/strong>: \u0921\u093f\u091c\u093f\u091f\u0932 \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e \u0914\u0930 \u0917\u094d\u0930\u093e\u0939\u0915 \u092b\u093c\u0940\u0921\u092c\u0948\u0915 \u0938\u093f\u0938\u094d\u091f\u092e \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0915\u0947 \u0935\u093f\u091c\u093c\u093f\u091f \u0915\u0947 \u0926\u094c\u0930\u093e\u0928 \u0914\u0930 \u0909\u0938\u0915\u0947 \u092c\u093e\u0926 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0938\u092e\u092f \u092e\u0947\u0902 \u092a\u094d\u0930\u0924\u093f\u0915\u094d\u0930\u093f\u092f\u093e\u090f\u0901 \u090f\u0915\u0924\u094d\u0930\u093f\u0924 \u0915\u0930\u0928\u093e\u0964 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0938\u092e\u0938\u094d\u092f\u093e\u0913\u0902 \u0914\u0930 \u091a\u093f\u0902\u0924\u093e\u0913\u0902 \u0915\u094b \u0924\u0941\u0930\u0902\u0924 \u0938\u0902\u092c\u094b\u0927\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u0928\u0915\u093e\u0930\u093e\u0924\u094d\u092e\u0915 \u0905\u0928\u0941\u092d\u0935\u094b\u0902 \u0915\u094b \u092c\u0922\u093c\u0928\u0947 \u0938\u0947 \u0930\u094b\u0915\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0924\u0924\u094d\u0915\u093e\u0932 \u0938\u092e\u093e\u0927\u093e\u0928 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 \u0935\u0947 \u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u0938\u0915\u093e\u0930\u093e\u0924\u094d\u092e\u0915 \u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u092a\u0930 \u092d\u0940 \u0915\u093e\u0930\u094d\u092f \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u0907\u0938\u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u092a\u094d\u0930\u0936\u093f\u0915\u094d\u0937\u0923 \u0914\u0930 \u0935\u093f\u0915\u093e\u0938 \u0915\u0947 \u0932\u093f\u090f \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902<\/li>\n\n\n\n<li><strong>\u0936\u093f\u0915\u093e\u092f\u0924 \u0938\u092e\u093e\u0927\u093e\u0928<\/strong>: \u0905\u0924\u093f\u0925\u093f\u092f\u094b\u0902 \u0915\u0940 \u091a\u093f\u0902\u0924\u093e\u0913\u0902 \u0915\u094b \u0936\u0940\u0918\u094d\u0930\u0924\u093e \u0938\u0947 \u0914\u0930 \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0922\u0902\u0917 \u0938\u0947 \u0939\u0932 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0915\u0930\u094d\u092e\u091a\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u093e \u0938\u092e\u0930\u094d\u0925\u0928 \u0915\u0930\u0928\u093e\u0964 \u092b\u094d\u0930\u0902\u091f\u0932\u093e\u0907\u0928 \u0915\u0930\u094d\u092e\u091a\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u094b \u0938\u0915\u094d\u0930\u093f\u092f \u0930\u0942\u092a \u0938\u0947 \u0938\u0941\u0928\u0928\u0947, \u0905\u0924\u093f\u0925\u093f\u092f\u094b\u0902 \u0915\u0947 \u0938\u093e\u0925 \u0938\u0939\u093e\u0928\u0941\u092d\u0942\u0924\u093f \u0930\u0916\u0928\u0947 \u0914\u0930 \u0909\u091a\u093f\u0924 \u0938\u092e\u093e\u0927\u093e\u0928 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092a\u094d\u0930\u0936\u093f\u0915\u094d\u0937\u093f\u0924 \u0915\u093f\u092f\u093e \u091c\u093e\u0924\u093e \u0939\u0948, \u091c\u093f\u0938\u0938\u0947 \u0928\u0915\u093e\u0930\u093e\u0924\u094d\u092e\u0915 \u0905\u0928\u0941\u092d\u0935 \u0938\u0915\u093e\u0930\u093e\u0924\u094d\u092e\u0915 \u0939\u094b \u091c\u093e\u0924\u0947 \u0939\u0948\u0902<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"loyalty-and-rewards-programs\">\u0935\u092b\u093e\u0926\u093e\u0930\u0940 \u0914\u0930 \u092a\u0941\u0930\u0938\u094d\u0915\u093e\u0930 \u0915\u093e\u0930\u094d\u092f\u0915\u094d\u0930\u092e<\/h3>\n\n\n\n<p>\u0915\u0908 \u092a\u094d\u0930\u092e\u0941\u0916 \u0939\u094b\u091f\u0932 \u0914\u0930 \u0906\u0924\u093f\u0925\u094d\u092f \u092c\u094d\u0930\u093e\u0902\u0921 \u0915\u0947 \u092a\u093e\u0938 \u092c\u093e\u0930-\u092c\u093e\u0930 \u0906\u0928\u0947 \u0935\u093e\u0932\u0947 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u094b \u092a\u0941\u0930\u0938\u094d\u0915\u0943\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0915\u093e\u0930\u094d\u092f\u0915\u094d\u0930\u092e \u0939\u0948\u0902\u0964 \u0935\u0947 \u0935\u092b\u093e\u0926\u093e\u0930\u0940 \u0915\u094b \u092a\u094d\u0930\u094b\u0924\u094d\u0938\u093e\u0939\u093f\u0924 \u0915\u0930\u0928\u0947 \u0914\u0930 \u092c\u0947\u0939\u0924\u0930 \u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u0915\u094b \u0938\u0915\u094d\u0937\u092e \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0905\u0924\u094d\u092f\u0927\u093f\u0915 \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0939\u0948\u0902\u0964 \u0906\u092a \u0928\u093f\u092e\u094d\u0928 \u092a\u0947\u0936\u0915\u0936 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u0935\u092b\u093e\u0926\u093e\u0930\u0940 \u0915\u093e\u0930\u094d\u092f\u0915\u094d\u0930\u092e<\/strong>: \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0905\u0928\u0941\u0915\u0942\u0932\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u00a0<a href=\"https:\/\/lesroches.edu\/blog\/what-customer-loyalty\/\">\u0917\u094d\u0930\u093e\u0939\u0915 \u0935\u092b\u093c\u093e\u0926\u093e\u0930\u0940 \u0915\u093e\u0930\u094d\u092f\u0915\u094d\u0930\u092e<\/a>\u00a0\u092e\u0947\u0939\u092e\u093e\u0928\u094b\u0902 \u0915\u0940 \u092a\u0938\u0902\u0926 \u0914\u0930 \u0935\u094d\u092f\u0935\u0939\u093e\u0930 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930\u0964 \u092a\u0941\u0930\u0938\u094d\u0915\u093e\u0930\u094b\u0902 \u092e\u0947\u0902 \u0915\u092e\u0930\u0947 \u0915\u093e \u0909\u0928\u094d\u0928\u092f\u0928, \u0938\u0941\u0935\u093f\u0927\u093e\u0913\u0902 \u0924\u0915 \u0935\u093f\u0936\u0947\u0937 \u092a\u0939\u0941\u0902\u091a \u0914\u0930 \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u0911\u092b\u093c\u0930, \u092c\u093e\u0930-\u092c\u093e\u0930 \u092c\u0941\u0915\u093f\u0902\u0917 \u0915\u094b \u092a\u094d\u0930\u094b\u0924\u094d\u0938\u093e\u0939\u093f\u0924 \u0915\u0930\u0928\u093e \u0914\u0930 \u0917\u094d\u0930\u093e\u0939\u0915 \u0935\u092b\u093c\u093e\u0926\u093e\u0930\u0940 \u0936\u093e\u092e\u093f\u0932 \u0939\u094b \u0938\u0915\u0924\u0940 \u0939\u0948<\/li>\n\n\n\n<li><strong>\u092b\u0940\u0921\u092c\u0948\u0915 \u090f\u0915\u0940\u0915\u0930\u0923<\/strong>: \u0928\u093f\u092f\u092e\u093f\u0924 \u092e\u0947\u0939\u092e\u093e\u0928\u094b\u0902 \u0938\u0947 \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u0907\u0915\u091f\u094d\u0920\u093e \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0932\u0949\u092f\u0932\u094d\u091f\u0940 \u092a\u094d\u0930\u094b\u0917\u094d\u0930\u093e\u092e \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0928\u093e\u0964 \u0906\u092a \u0938\u0947\u0935\u093e\u0913\u0902 \u0915\u094b \u0932\u0917\u093e\u0924\u093e\u0930 \u092c\u0947\u0939\u0924\u0930 \u092c\u0928\u093e\u0928\u0947 \u0914\u0930 \u092e\u0947\u0939\u092e\u093e\u0928\u094b\u0902 \u0915\u0940 \u092a\u0938\u0902\u0926 \u0914\u0930 \u0935\u094d\u092f\u0935\u0939\u093e\u0930 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u092d\u0935\u093f\u0937\u094d\u092f \u0915\u0947 \u0911\u092b\u093c\u0930 \u0924\u0948\u092f\u093e\u0930 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0907\u0938 \u0921\u0947\u091f\u093e \u0915\u093e \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"embracing-technology-innovations\">\u092a\u094d\u0930\u094c\u0926\u094d\u092f\u094b\u0917\u093f\u0915\u0940 \u0928\u0935\u093e\u091a\u093e\u0930\u094b\u0902 \u0915\u094b \u0905\u092a\u0928\u093e\u0928\u093e<\/h3>\n\n\n\n<p>\u0928\u0935\u0940\u0928\u0924\u092e \u0924\u0915\u0928\u0940\u0915\u0947\u0902 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u094b \u092c\u0922\u093c\u093e\u0935\u093e \u0926\u0947 \u0938\u0915\u0924\u0940 \u0939\u0948\u0902 \u0914\u0930 \u0906\u092a\u0915\u094b \u0905\u0927\u093f\u0915 \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0922\u0902\u0917 \u0938\u0947 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930 \u0938\u0915\u0924\u0940 \u0939\u0948\u0902\u0964 \u0915\u0908 \u0928\u0908 \u0924\u0915\u0928\u0940\u0915\u0947\u0902 \u092a\u094d\u0930\u092d\u093e\u0935\u0940 CXM \u092e\u0947\u0902 \u090f\u0915\u0940\u0915\u0943\u0924 \u0915\u0940 \u0917\u0908 \u0939\u0948\u0902 \u0914\u0930 \u0906\u0924\u093f\u0925\u094d\u092f \u0909\u0926\u094d\u092f\u094b\u0917 \u0915\u093e \u0939\u093f\u0938\u094d\u0938\u093e \u092c\u0928 \u0930\u0939\u0940 \u0939\u0948\u0902, \u091c\u093f\u0928\u092e\u0947\u0902 \u0936\u093e\u092e\u093f\u0932 \u0939\u0948\u0902:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0907\u0902\u091f\u0930\u0928\u0947\u091f \u0911\u092b \u0925\u093f\u0902\u0917\u094d\u0938 \u0915\u093e \u0909\u092a\u092f\u094b\u0917<\/strong>\u0905\u0924\u093f\u0925\u093f \u0905\u0928\u0941\u092d\u0935 \u0915\u094b \u092c\u0947\u0939\u0924\u0930 \u092c\u0928\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0909\u092a\u0915\u0930\u0923, \u091c\u0948\u0938\u0947 \u0905\u0924\u093f\u0925\u093f \u0915\u0940 \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e\u0913\u0902 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u0938\u094d\u092e\u093e\u0930\u094d\u091f \u0930\u0942\u092e \u0928\u093f\u092f\u0902\u0924\u094d\u0930\u0923 (\u092a\u094d\u0930\u0915\u093e\u0936, \u0924\u093e\u092a\u092e\u093e\u0928) \u0914\u0930 \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u0938\u0947\u0935\u093e \u0935\u093f\u0924\u0930\u0923 \u0915\u0947 \u0932\u093f\u090f IoT-\u0938\u0915\u094d\u0937\u092e \u092a\u0939\u0928\u0928\u0947 \u092f\u094b\u0917\u094d\u092f \u0909\u092a\u0915\u0930\u0923<\/li>\n\n\n\n<li><strong>\u0938\u0902\u0935\u0930\u094d\u0927\u093f\u0924 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915\u0924\u093e (\u090f\u0906\u0930) \u0914\u0930 \u0906\u092d\u093e\u0938\u0940 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915\u0924\u093e (\u0935\u0940\u0906\u0930):<\/strong>\u00a0\u0915\u092e\u0930\u094b\u0902 \u0914\u0930 \u0938\u0941\u0935\u093f\u0927\u093e\u0913\u0902 \u0915\u0947 \u0935\u0930\u094d\u091a\u0941\u0905\u0932 \u091f\u0942\u0930, \u0907\u0902\u091f\u0930\u0948\u0915\u094d\u091f\u093f\u0935 \u092d\u094b\u091c\u0928 \u0905\u0928\u0941\u092d\u0935 \u0914\u0930 \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u0915\u093e\u0930\u094d\u092f\u0915\u094d\u0930\u092e \u0928\u093f\u092f\u094b\u091c\u0928 \u0915\u0940 \u092a\u0947\u0936\u0915\u0936, \u092e\u0947\u0939\u092e\u093e\u0928\u094b\u0902 \u0915\u094b \u0910\u0938\u0947 \u0905\u0928\u0941\u092d\u0935 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0928\u093e \u091c\u094b \u092c\u0941\u0915\u093f\u0902\u0917 \u0928\u093f\u0930\u094d\u0923\u092f\u094b\u0902 \u0915\u094b \u092a\u094d\u0930\u092d\u093e\u0935\u093f\u0924 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">\u0928\u093f\u0937\u094d\u0915\u0930\u094d\u0937<\/h2>\n\n\n\n<p>\u0938\u092b\u0932 \u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u0915\u093f\u0938\u0940 \u092d\u0940 \u0906\u0924\u093f\u0925\u094d\u092f \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u094b \u091a\u092e\u0915\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0947\u0917\u093e\u0964 \u0907\u0938\u0947 \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e \u0926\u0947\u0928\u0947 \u0938\u0947 \u0939\u094b\u091f\u0932 \u0914\u0930 \u0930\u093f\u0938\u0949\u0930\u094d\u091f \u0905\u0924\u093f\u0925\u093f \u0938\u0902\u0924\u0941\u0937\u094d\u091f\u093f, \u0935\u092b\u093e\u0926\u093e\u0930\u0940 \u0914\u0930 \u0938\u092e\u0917\u094d\u0930 \u092c\u094d\u0930\u093e\u0902\u0921 \u092a\u094d\u0930\u0924\u093f\u0937\u094d\u0920\u093e \u092e\u0947\u0902 \u0938\u0941\u0927\u093e\u0930 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u0938\u0915\u094d\u0937\u092e \u0939\u094b\u0924\u0947 \u0939\u0948\u0902\u0964 \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u0914\u0930 \u0938\u0939\u091c \u092e\u0932\u094d\u091f\u0940\u091a\u0948\u0928\u0932 \u0938\u0902\u091a\u093e\u0930 \u0938\u0947 \u0932\u0947\u0915\u0930 \u0938\u0915\u094d\u0930\u093f\u092f \u0938\u0947\u0935\u093e \u092a\u0941\u0928\u0930\u094d\u092a\u094d\u0930\u093e\u092a\u094d\u0924\u093f \u0914\u0930 \u0905\u092d\u093f\u0928\u0935 \u092a\u094d\u0930\u094c\u0926\u094d\u092f\u094b\u0917\u093f\u0915\u0940 \u090f\u0915\u0940\u0915\u0930\u0923 \u0924\u0915, \u092a\u094d\u0930\u092d\u093e\u0935\u0940 CXM \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u093e\u0901 \u092f\u093e\u0926\u0917\u093e\u0930 \u092c\u093e\u0924\u091a\u0940\u0924 \u0914\u0930 \u0915\u0908 \u0914\u0930 \u0938\u0902\u0924\u0941\u0937\u094d\u091f \u0917\u094d\u0930\u093e\u0939\u0915 \u092c\u0928\u093e\u0924\u0940 \u0939\u0948\u0902\u0964<\/p>\n\n\n\n<p>\u0936\u093f\u0915\u094d\u0937\u093e \u0914\u0930 \u092a\u094d\u0930\u0936\u093f\u0915\u094d\u0937\u0923 \u0906\u0924\u093f\u0925\u094d\u092f \u092a\u0947\u0936\u0947\u0935\u0930\u094b\u0902 \u0915\u094b CXM \u092e\u0947\u0902 \u0909\u0924\u094d\u0915\u0943\u0937\u094d\u091f\u0924\u093e \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 \u0909\u091a\u094d\u091a-\u0938\u094d\u0924\u0930\u0940\u092f \u0936\u093f\u0915\u094d\u0937\u093e \u092a\u094d\u0930\u092c\u0902\u0927\u0915\u094b\u0902 \u0915\u094b \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u0905\u0902\u0924\u0930\u094d\u0926\u0943\u0937\u094d\u091f\u093f \u0914\u0930 \u0909\u0926\u094d\u092f\u094b\u0917 \u0915\u0947 \u0930\u0941\u091d\u093e\u0928 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u0940 \u0939\u0948, \u091c\u093f\u0938\u0938\u0947 \u0909\u0928\u094d\u0939\u0947\u0902 \u0938\u0939\u0940 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u0947 \u0932\u093f\u090f \u0938\u0939\u0940 \u0917\u094d\u0930\u093e\u0939\u0915 \u0905\u0928\u0941\u092d\u0935 \u0930\u0923\u0928\u0940\u0924\u093f \u0932\u093e\u0917\u0942 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u092e\u093f\u0932\u0924\u0940 \u0939\u0948\u0964<\/p>\n\n\n\n<p>\u091c\u0948\u0938\u0947-\u091c\u0948\u0938\u0947 \u0939\u094b\u091f\u0932 \u0909\u0926\u094d\u092f\u094b\u0917 \u0935\u093f\u0915\u0938\u093f\u0924 \u0939\u094b\u0924\u093e \u091c\u093e \u0930\u0939\u093e \u0939\u0948, \u0906\u0924\u093f\u0925\u094d\u092f \u0914\u0930 \u0906\u0924\u093f\u0925\u094d\u092f \u092e\u0947\u0902 \u0936\u093f\u0915\u094d\u0937\u093e \u0914\u0930 \u092a\u094d\u0930\u0936\u093f\u0915\u094d\u0937\u0923 \u092e\u0947\u0902 \u0928\u093f\u0935\u0947\u0936 \u092c\u0922\u093c \u0930\u0939\u093e \u0939\u0948\u0964<a href=\"https:\/\/lesroches.edu\/hospitality-management\/hotel-management\/\">&nbsp;\u0938\u0930\u093e\u092f \u092a\u094d\u0930\u092c\u0902\u0927\u0928<\/a>&nbsp;\u0906\u092a\u0915\u0947 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u094b \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093e\u0924\u094d\u092e\u0915 \u092c\u0922\u093c\u0924 \u0926\u0947\u0924\u093e \u0939\u0948\u0964 \u091a\u093e\u0939\u0947 \u0906\u092a \u092a\u094d\u0930\u092c\u0902\u0927\u0915\u0940\u092f \u0938\u094d\u0924\u0930 \u092a\u0930 \u0906\u0924\u093f\u0925\u094d\u092f \u092e\u0947\u0902 \u092a\u094d\u0930\u0935\u0947\u0936 \u0915\u0930\u0928\u093e \u091a\u093e\u0939\u0924\u0947 \u0939\u094b\u0902 \u092f\u093e \u0906\u092a\u0915\u094b \u0932\u0917\u0924\u093e \u0939\u094b \u0915\u093f \u0906\u0917\u0947 \u0915\u093e \u092a\u094d\u0930\u0936\u093f\u0915\u094d\u0937\u0923 \u0906\u092a\u0915\u0947 \u0932\u093f\u090f \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948&nbsp;<a href=\"https:\/\/lesroches.edu\/hospitality-management\/hospitality-careers\/\">\u0906\u0924\u093f\u0925\u094d\u092f \u0915\u0948\u0930\u093f\u092f\u0930 \u092a\u094d\u0930\u0917\u0924\u093f<\/a>, \u0906\u0924\u093f\u0925\u094d\u092f \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u092e\u0947\u0902 \u0921\u093f\u0917\u094d\u0930\u0940 \u0905\u0917\u0932\u093e \u0938\u0939\u0940 \u0915\u0926\u092e \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948\u0964<\/p>","protected":false},"excerpt":{"rendered":"<p>In this&nbsp;article With so many acronyms and abbreviations describing different aspects of business, it can be hard to know what\u2019s what. One such acronym is CXM (customer experience management), which is the strategic process of overseeing and optimizing all the interactions a customer has with a company to improve satisfaction and loyalty. Businesses are increasingly [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12776,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-12775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is customer experience management?<\/title>\n<meta name=\"description\" content=\"What is customer experience management?\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"hi_IN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is customer experience management?\" \/>\n<meta property=\"og:description\" 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